What search engines look for is the same as human visitors – useful, functional and high quality websites which provide a great user experience and valuable information.
Cheshire, United Kingdom (PRWEB) July 23, 2010
Searchengineoptimisation.com, a leading SEO services company in the United Kingdom, wish to highlight the benefits that webmasters can reap from their web optimisation campaign by using their own images instead of stock photographs from online archives.
Though it can often look impressive, stock photography is used by thousands of websites each and every day, leading to a lack of creativity and originality. Searchengineoptimisation.com believe that this can put off eagle-eyed visitors to a website who recognise the image as stock and get the feeling that the company is being lazy with its design. The benefits of a company using their own visuals in their web campaigns are that they are free and there aren’t any copyright issues to worry about.
Having creative and user-friendly images may encourage visitors to a website to keep returning to view newly-updated content. It can also free up space – some stock photography websites will insist on a link back to their site in either the image description or alt tags. When a website uses their own images they will be able to optimise these specific areas as they wish, which is especially useful in a search engine optimisation campaign.
“Alt tags and descriptions on images are a small and yet significant part of SEO, and well-optimised images, along with all of the other aspects of a website and a carefully developed off-page SEO strategy, can help streamline a search marketing campaign,” commented a spokesperson for Searchengineoptimisation.com. “It will be more effective however if you use your own images and give a creative, personal slant to your web presence. What search engines look for is the same as human visitors – useful, functional and high quality websites which provide a great user experience and valuable information, so we feel it is important that you don’t allow your images to let you down.”
To find out more about Searchengineoptimisation.com and their SEO services, visit their website at http://www.searchengineoptimisation.com/.
Searchengineoptimisation.com can offer tailored and bespoke search engine optimization solutions for any website with their skilled team of expert digital marketing professionals. Offering services covering all aspects of SEO, including on page, off page, social media and much more besides, they offer a free, no-obligation SEO analysis upon their initial consultation and also have a wide range of free SEO tools available on their website.