Internally, social media also has great potential as a communication tool, and some are even predicting that social networking will actually replace email as the key channel for communication for some businesses within the next four years.
San Francisco, CA (PRWEB) July 22, 2010
With social media not only maintaining its popularity but also rapidly evolving to present new business opportunities to the corporate world, it is essential for employers to clearly define their internal policies on its use, says Reality Digital, a leading provider of social networking software.
Today's social media, led by sites like Facebook, Twitter and YouTube, is continuing to have a phenomenal impact on modern communication, with Facebook alone currently reporting over 400 million "active users" - or those who have returned to the site within the last 30 days.
With fears of lost productivity and potential damage to corporate image, many employers have reacted by introducing strict controls on staff access to social networking and social media sites while at work, and research indicates that this is becoming even more prevalent. PricewaterhouseCoopers recently reported that nearly half of large organisations now restrict staff Internet access, while less than a third did so in 2008.
However, according to Reality Digital, a zero-tolerance approach to social networking fails to acknowledge the considerable potential of social media as a marketing and internal management tool.
Robert Proctor, Head of EMEA for Reality Digital, said: "With a customised approach, companies can make social media work for them instead of against them. Giving the right staff access to social sites at work means also giving these staff a new point of contact with existing and potential customers at the other end. It can't be ignored that social media engagement holds massive opportunity as a core element of brand marketing strategy."
"Internally, social media also has great potential as a communication tool, and some are even predicting that social networking will actually replace email as the key channel for communication for some businesses within the next four years."
"To remain competitive, it's now more important than ever for companies to create tailored social media policies instead of blanket usage bans."
Reality Digital is a leading provider of online community software for some of the world's premier brands, providing them with a means of utilising social networking technology to achieve their business goals.
The Reality Digital Opus social media platform is a highly-customisable, full-service, white label social media platform that enables businesses to develop brand awareness, enhance audience engagement and generate revenue using today's most popular social media tools.
For more information, please visit realitydigital.com.