London, England (PRWEB) July 23, 2010
House of Fraser, the leading premium department store, has introduced Mummy & Little Me to its online store.
Elegant and glamorous maternity wear has become a passion for Mummy & Little Me. Its collection of maternity clothes, lingerie and evening wear not only oozes femininity, style and elegance but is also extremely comfortable for mothers-to-be.
Mummy & Little Me (http://www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Mummy%20and%20Little%20Me&fromBrand=Mummy%20and%20Little%20Me) stocks various brands that predominantly focus on clothing for pregnant and post natal women. Established in 2006, Mummy & Little Me opened a boutique in Lincoln, followed by two other boutiques within the UK and it is now offering its products on houseoffraser.co.uk.
Shoppers can purchase a variety of products online at houseoffraser.co.uk, ranging from stylish maternity wear (http://www.houseoffraser.co.uk/Women%27s+Designer+Clothing/03,default,sc.html?q=maternity) suitable for any occasion to nursing bras and accessories such as 'Dreamgenii' sleep pillows and baby changing bags. Mummy & Little Me also offers a beautiful collection of baby clothes and other accessories that would be perfect as gifts.
There are over 35 brands that are currently offered by Mummy & Little Me. Customers can expect to find the following brands and many more when they browse through the Mummy & Little Me collection online at houseoffraser.co.uk:
Noppies (http://www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-Show?prefn1=brand&prefv1=Noppies&fromBrand=Noppies), a Dutch company specialising in maternity wear for taller women, is a fashion brand that places emphasis on comfort and style for women who are still in the working environment and for those who like to stay on trend whilst out and about during the weekends.
Valja maternity wear is another brand associated with Mummy & Little Me. The Valja maternity wear within the Mummy & Little Me range offers a great collection of graphic prints and colourful clothing to brighten up the wardrobe.
Mummy & Little Me also offers great maternity swimwear and nightwear from the stylish brand Amoralia.
Mummy & Little Me has sourced products from around the world from various brands to offer customers the best in maternity wear.
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space, you can find other maternity clothing (http://www.houseoffraser.co.uk/Women%27s+Designer+Clothing/03,default,sc.html?q=maternity) including brands such as bravado (http://www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-Show?prefn1=brand&prefv1=Bravado&fromBrand=Bravado) online.
House of Fraser media contact:
Online Acquisitions Manager
House of Fraser
27 Baker Street
020 7003 4102