Hotel PURE Beach Inn to become a NON Smoking Property

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To make the Hotel PURE Beach Inn in Santa Cruz California a better and more environmental friendly property, the management of the property has initiated the process of converting the once smoking property to a totally NON smoking property

Oriens Travel and Hotel Management Corp., a Global Boutique Hotel Brand Operator operating its Hotel PURE brand, is pleased to announce one of its partner hotels, the Hotel PURE Beach Inn has initiated the conversion from a smoking hotel property to a completely Non-Smoking property starting in August, 2010.

To make the Hotel PURE Beach Inn a better and more environmental friendly property, the management of the property has initiated the process of converting the once smoking property to a totally NON smoking property. The process will involve extensive deep cleaning and various upgrades at the currently smoking rooms in order to designate these rooms into NON smoking rooms. The management believes with this initiative, non smoking guests at the hotel will truly enjoy their stays without the worries of smoking environment for their families and be able to truly enjoy their vacations in Santa Cruz, California.

Further updates on this property also include the outstanding performance delivered by Hotel PURE marketing team of the incremental increase of room reservations and overall revenue to the property. Hotel PURE is officially responsible for more than 34% of the total revenue recorded at the property with room reservations booked directly through its CRS (Central Reservations System). The revenue does not include the actual telephone calls to the property driven by Hotel PURE which accounted for a further 32% of the total revenue. Both Hotel PURE and the management of the property are extremely pleased with the results being achieved at the property and will continue to work hand in hand to further building on these successes.

Hotel PURE is also pleased to announce the addition of a luxury Condo Resort located in Jaco, Costa Rica branded as the PURE Condo Resort. A totally revamped Internet website (http://www.PureCondoResort.com) has also been launched aiming at starting to take reservations later this month. For more information on the amenities on this beach front Resort which includes Restaurants, Spa, Golf Course, Bars, Pools and other amenities, please visit the Internet website: http://www.PURECondoResort.com.

Contact:
Oriens Travel & Hotel Management Corp.
(509) 561-7542

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Melvin Pereira
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