Data Financial, Inc. Introduces Reseller Program For Casino Software Products

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Mequon, WI – July 21, 2010 – Casino Gaming Source, a division of Data Financial Inc., has recently developed and released a new reseller program. Offering consultation, custom software, and a wide selection of casino products to the gaming industry, the authorized reseller program enables qualified companies to represent custom software products offering unique casino applications.

Casino Gaming Source a division of Data Financial, Inc.

This reseller program offers technology and efficiency for many departments in a casino environment.

Casino Gaming Source, a division of Data Financial Inc., has recently developed and released a new reseller program. Offering consultation, custom software, and a wide selection of casino products to the gaming industry, the authorized reseller program enables qualified companies to represent custom software products offering unique casino applications.

Casino Gaming Source has developed proprietary software programs that electronically manage facility operations in the casino. Conceived initially for casino customers, Casino Gaming Source launched a pilot reseller program in 2007 for a few select gaming companies interested in expanding their services to current casino customers. The expansion of that program is now being announced nationwide.

“The Casino Gaming Source Reseller Program features six Pro Series products developed by Casino Gaming Source including CashPro, TablePro, eWizPro, TruBalance, LabelPro and SureDrop. These products create efficiency and cost savings in the table games, cage operations and cash processing areas,” said Jim Holtz, President of Data Financial Inc. “This reseller program offers technology and efficiency for many departments in a casino environment.”

Casino Gaming Source will provide resellers with training, support, and tools for sales and marketing, as well as access to tools for integrating custom software and hardware products into their customers’ business operations. Resellers will maintain their own customer relationships and leverage existing value added services to increase their sales activity and grow their businesses. Casino Gaming Source has already rolled out the program successfully to more than six pilot partners nationwide.

“We believe strongly that many gaming products resellers will see the value of this program,” according to Eric Back, Product Manager of Software & Development. “Reselling custom software and hardware products opens up new opportunities and conversations not previously available to value added resellers in the gaming world."

The reseller program will include:

  •     a portal with a rich set of business and technical information
  •     sales training, technical training, and customer marketing materials
  •     software tools for setting up customers, management, and reporting
  •     integration for customization and support requests

Casino Gaming Source offers consultation, custom software, and a wide selection of casino products to the gaming industry. For complete program specifications, to schedule a web demonstration or request a trial, contact Eric Back at Casino Gaming Source, 1-800-334-8334 email eback(at)datafinancial(dot)com or visit casinogamingsource.com.

About Data Financial and Casino Gaming Source
Founded in 1983, Data Financial, Inc. provides products, systems solutions, and custom software to gaming, banking and commercial customers. Casino Gaming Source, a division of Data Financial, offers consultation, custom software, and a wide selection of casino products to the gaming industry. From integrated systems for table games processing and complex solutions for coin and currency handling, to game tables and playing cards, Casino Gaming Source represents most major manufacturers and offers technical support throughout the United States.

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Eric Back