Meisel brings a wealth of industry experience in developing shopper-centric strategies for both retailers and brands.
Charlotte, NC (PRWEB) July 22, 2010
Birdsong Gregory announced today the appointment of Jared Meisel to the position of Director of Shopper Marketing. "Meisel brings a wealth of industry experience in developing shopper-centric strategies for both retailers and brands," says Jim Cusson, President of Birdsong Gregory. He joins the firm most recently from the Shopper Insights Group at Draftfcb's Chicago office, where he was focused on developing shopper marketing strategies for clients like USPS and OnStar. He previously worked at Saatchi & Saatchi X across a variety of P&G brands for retailers like Walmart and Walgreens.
About Birdsong Gregory
Offering expertise in retail communications and branding, Birdsong Gregory employs a 2.0 approach to agency models, delivering a cost effective mix of low overhead and high engagement. As shoppers continue to evolve their path to purchase, so has Birdsong Gregory's approach to developing and delivering ideas that are contextually relevant.
Headquartered in Charlotte, NC, Birdsong Gregory offers shopper-centric strategy and breakthrough design to connect shoppers, retailers and brands. The firm's clients include Lowe's Home Improvement, Husqvarna, Cato Fashions and Food Lion. Learn more at http://www.birdsonggregory.com or phone Jim Cusson at 704-332-2299.