Digital Brand Marketing Veteran Mike Corak Joins Tallwave as Vice President, Strategy

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Mike Corak, who has developed winning digital marketing strategies for some of the nation’s most famous brands, has joined Tallwave as Vice President of Strategy. Tallwave is a venture accelerator and incubator of digital marketing startups. Corak will lead strategic planning efforts for Tallwave’s portfolio and brand clients.

Mike Corak, Tallwave Vice President, Strategy

Tallwave’s fresh approach to growing the digital marketing sector through venture acceleration-at the same providing strategic planning and management support – is truly the wave of the future, says Mike Corak, Tallwave VP, Strategy.

Tallwave, a venture accelerator and incubator of digital marketing startups, today announced that Mike Corak, who has developed winning digital marketing strategies for some of the nation’s most famous brands, has joined the company as Vice President of Strategy. Corak will lead strategic planning efforts for Tallwave’s portfolio and brand clients.

Corak, the co-founder of http://www.digitalmarketingstrategy.com, previously led the strategic planning practice and account management efforts at Off Madison Ave. He has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12 year career, including Coca Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney.

“We asked Mike Corak to join Tallwave because he has demonstrated extraordinary skill in helping advertisers achieve results in their digital marketing investment,” says Jeff Pruitt, CEO and Partner, Tallwave. “As Tallwave accelerates and incubates startups, and as we help direct internet strategy for brand advertisers,” Mike will provide the level of talent needed to achieve great success.”

Tallwave is a perfect fit, says Corak. “Tallwave’s fresh approach to growing the digital marketing sector through venture acceleration-at the same providing strategic planning and management support – is truly the wave of the future. Our extensive knowledge of the digital marketing industry and our ‘rolling up our sleeves’ approach to executing strategy on behalf of our clients is what advertisers need in this challenging environment.”

Tallwave Background
In April, 2010, former senior executives from Google, Yahoo!, Microsoft and iCrossing, announced the formation of Tallwave, a company whose mission is to help agencies, brand advertisers and digital marketing entrepreneurs take their businesses and ideas to the next level of development and success. Tallwave’s first portfolio startup is SyCara, a search optimization tool company to launch Q3 2010.

Jeffrey Pruitt, former President at iCrossing, is a founder and CEO of Tallwave and joins founding partners Dan Boberg, a former Yahoo! Professional Services Vice President; Jen Dorre, former Microsoft Paid Search Advertising Sales Director; Eric Facas, a former senior Google sales executive, and Bob Hobbs, Jr. an operations veteran in business development and sales, in forming Tallwave.

Tallwave, with operational headquarters in Phoenix, and offices in San Francisco and Los Angeles, is taking a three pronged approach: providing business consulting and strategic planning services to domestic and international businesses; providing venture capital acceleration and management resources in emerging technology companies, and supporting advertising agencies with outsourced business intelligence and search engine marketing (SEM outsourcing) services.

For more information, email info(at)tallwave(dot)com or call 602-840-0400
Media inquiries to Jean Sexton, shogunwriter(at)sbcglobal(dot)net or (530) 432-1820

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