Florham Park, NJ (PRWEB) July 22, 2010
DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing, today announced that the first annual Marketing Disease Prevention in America (MDPA) Advertising Awards will be held in conjunction with the first annual MDPA Conference, October 19-21, 2010, at the Crowne Plaza Hotel at Ravinia, in Atlanta, Georgia.
Following in the rich tradition of the long-running DTC National Advertising Awards, the 2010 MDPA Advertising Awards will honor leading companies and brands engaged in obesity prevention marketing at an awards dinner which will showcase the best obesity prevention marketing and advertising campaigns with Gold, Silver, and Bronze awards across 11 categories. With such a great number of Americans suffering from obesity and obesity related diseases, such as heart disease and/or diabetes, the first annual MDPA conference and the first annual MDPA Advertising Awards will focus on this national health epidemic.
The 11 obesity prevention marketing categories will include:
Best Branded Prescription/Medical Device DTC Obesity Related Marketing Campaign
Best Branded OTC/HBA/Supplement Obesity Prevention Marketing Campaign
Best Branded Consumer Package Goods (Food or Beverage) Marketing Campaign
Best Branded Fast Food/Restaurant Marketing Campaign
Best Branded Digital Prescription/Medical Device DTC Obesity Related Marketing Campaign
Best Branded Digital OTC/HBA/Supplement Obesity Prevention Marketing Campaign
Best Branded Digital Consumer Package Goods (Food/Beverage) Marketing Campaign
Best Branded Digital Fast Food/Restaurant Marketing Campaign
Best Government/Non-Profit Obesity Awareness Advocacy Campaign
Best Corporate Non-Branded Educational Obesity Awareness Campaign
Best Branded Multi-Cultural Obesity Prevention Campaign
The Marketing Disease Prevention in America (MDPA) National Conference is designed to bring together a wide spectrum of industries and organizations to discuss the numerous preventable health issues currently facing Americans. The goal of the first annual MDPA National Conference is to unite the top minds from the pharmaceutical, over-the-counter, medical device, and diet and exercise industries together with established academics, non-profit organizations, and government agencies to discuss and determine the most ethical and effective practices in marketing disease prevention.
For more information on the MDPA National Conference or to nominate an obesity prevention advertising campaign, please visit us online at http://www.DTCperspectives.com or call Scott Ehrlich at (770) 559-0702.
DTC Perspectives Inc. is a conference, training and publishing company specializing in the analysis and improvement of direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing. As our name implies, DTC Perspectives is not a pharmaceutical advocacy company, but a fair and balanced forum which welcomes all perspectives of the healthcare marketing debate. We are in the business of providing vital information and comprehensive analysis to top industry professionals and service suppliers engaged in all aspects of general healthcare consumer marketing through the industry wide distribution of our Healthcare Marketing Publications well as attendance at our highly respected Conference Series.
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