Website Conversion and Sales Jump by 5.4% for with buySAFE Bonding Service

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Featured Speakers at the Internet Retailer Conference & Expo 2010;’s David Redlich and Jennifer DiMotta Speak Out About buySAFE

We've found tremendous value in the buySAFE Bonding service

buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and, a leading online retailer of business and home office supplies, electronics, restaurant and kitchen supplies, and janitorial and cleaning supplies serving the small business and consumer markets, determined during a recent A/B test that buySAFE Bonding significantly increased their website conversion rates and sales. utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE Bonding service. The results were clear and impressive. buySAFE Bonding increased the website conversion rate by 5.4%. The test was conducted over a multi-week period in May 2010 with over 130,000 unique site visitors included. The results were highly statistically significant. Over the course of a year, this conversion rate increase will translate into significant increases in sales and profits for as a result of using the free buySAFE Bonding solution.

“We’ve found tremendous value in the buySAFE Bonding service,” said David Redlich, Co-Founder and Co-CEO of and featured speaker at IRCE 2010. “Increased website conversion and sales while increasing confidence of our customers – very simply, it made sense for us. We look forward to a long and prosperous relationship with buySAFE”.

“The team at buySAFE is outstanding,“ said Jennifer DiMotta, VP of Marketing at She added “And the buySAFE solution has helped us increase website conversions and monetize the traffic to our website more effectively. I’d recommend it to any etailer looking for ways to increase conversion, sales and profitability.”

“We pride ourselves on providing merchants a great product and the proof is in the A/B testing. The A/B analytic tests provide our customers the knowledge and insights they need to make sound business decisions,” said Jeff Grass, President & CEO of buySAFE, Inc. “ is an exceptionally well run business and we’re happy to have them as a buySAFE partner.”

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 5 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit:

About (, founded in 2004 by entrepreneurs David Redlich and Matt Kuttler, has fast become a leading online store offering supplies for small businesses. The company sells name brand business and home office supplies, electronics, restaurant and kitchen supplies, and janitorial and cleaning supplies serving the small business and consumer markets., who offers free shipping on 100,000 products, sells more than 200,000 from over 3,100 leading manufacturers such as Energizer, Hewlett Packard, and Purell/Gojo. has been honored with many prestigious awards including South Florida Business Journal Business of the Year in 2008 and 2010, Finalists for Ernst & Young Entrepreneur of the Year, and the 3rd fastest growing Internet Retailer in the US by industry leading Internet Retailer Magazine. For more information, visit

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110
Jennifer DiMotta
VP marketing


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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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