Lilly Pulitzer® & In the Pink Launch Limited Edition Scarf to Benefit Mitochondrial Disease Advocacy

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Lilly Pulitzer® print designers and In the Pink boutique have joined together with MitoAction to create a limited edition print which will support children and adults diagnosed with mitochondrial disease. The “Mito Murfee” scarf will be available at In the Pink stores in Massachusetts this summer, and will be featured at a special launch event at In The Pink’s Nantucket store on July 29th, 2010.

MitoAction

“Beautiful on the inside means using your energy in ways that bring meaning to your life,”

In the Pink owner, Gordon Russell helped to inspire this print as his late wife, Sandra K. Russell, lost her battle to mitochondrial disease in 2008. The pattern features the image of a human genome embedded in a bright signature floral print, special in design and personal meaning.

“Beautiful on the inside means using your energy in ways that bring meaning to your life,” says MitoAction’s Executive Director, Cristy Balcells RN MSN. “For the thousands of children and adults who are suffering from mitochondrial disease, this special Mito Murfee scarf represents awareness today and hope for tomorrow.” Mrs. Balcells’ six-year old daughter suffers from the disease as well.

Mitochondrial disease is a non-curable, life-threatening condition that occurs when the cells of the body are not effectively able to produce energy. More common than cystic fibrosis, mitochondrial disease can develop in both children and adults and is often misdiagnosed. Mito symptoms are varied and are progressive, and can include stroke, muscle pain, extreme fatigue and organ failure. Mitochondrial disease is related to many other conditions, including autism, Parkinson’s disease, diabetes and Alzheimer’s.

One hundred percent of the net proceeds from this limited edition scarf will benefit New England-based nonprofit MitoAction, working to improve the quality of life for patients and families living with “Mito.”

To learn more visit: mitoaction.org/mito-murfee or inthepinkonline.com.

Contact:
MitoAction, Cristy Balcells director(at)mitoaction(dot)org 888-648-6228
In the Pink, Gordon Russell grussell(at)inthepinkonline(dot)com 781-888-0910
Lilly Pulitzer, Jen Raines jraines(at)lillypulitzer(dot)com 484-802-1733

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Cristy Balcells
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