ClickEquations' New 'Keyword Zoom' Improves Results for Advertisers

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Advertisers and Agencies Can Finally See Inside Keyword Performance to Quickly Cut Wasteful Spending, Increase Click-Through Rates, and Drive Up Profits

Keywords are at the center of paid search advertising. But keyword-based reporting and management limit the visibility and control that PPC managers have over their accounts. ClickEquations today unveiled an innovative new feature called Keyword Zoom that allows advertisers to look inside keyword performance for the first time and take direct action to dramatically improve their paid search results. Keyword Zoom expands on the intelligent features in the ClickEquations paid search platform, which guide marketers on where to spend their limited time and budget.

The new feature, part of the July 2010 release of ClickEquations, enables search managers to double-click on any keyword in their account to see the search queries that drove expenses and revenues. Detailed performance metrics plus a range of editing capabilities make it fast and easy to use this unique view to expand reach, improve targeting, and prevent wasteful spending.

“Paid search advertisers bid on keywords but money is actually spent and earned on search queries,” said Craig Danuloff, President. “Keyword management is no longer enough. Only by looking inside the performance of any keyword, and mining search queries to stop ineffective clicks and increase targeting can accounts truly be optimized in today’s competitive and expensive PPC marketplace. Keyword Zoom is the first and only tool that brings keywords, search queries, text ads and detailed analytics data into one screen with editing tools. It’s the best way to target the best prospects with the most relevant message.”

Keyword Zoom provides a 360° view of keyword performance on a single screen, where paid search managers can analyze all relevant keyword data to optimize, including:

  • Search Queries – See the actual words searchers typed before they clicked or converted along with query-level cost and revenue data. With a single click, underperforming queries can be turned into negative keywords, blocking future irrelevant clicks. Profitable or interesting queries can be turned into new keywords using any specified match types or bid strategy.
  • Text Ads – Search queries are questions, and text ads are answers. The Keyword Zoom interface displays all matching text ads right next to search query performance history – even showing the performance metrics for each ad for any individual search query. Using these details, users can edit existing ads to better address the query intent or create new ads. Changes are pushed live to the engines in real-time.
  • Performance Data – Keyword metrics represent the sum or average of the performance of all search queries that have been matched to that keyword in the selected time range. Keyword Zoom displays a concise summary of all key statistics including impressions, clicks, conversions, return on investment (ROI), and Quality Score.

Keyword Zoom is integrated directly into the ClickEquations paid search platform, which enables full reporting, editing, optimization and automation of PPC campaigns.

ClickEquations introduced Keyword Zoom as part of its July 2010 release, which also includes: enhanced bulk export and import capabilities for fast editing and campaign creation, additional bid management capabilities and more granular geographic reporting data.

About ClickEquations

ClickEquations is the first intelligent paid search platform for large advertisers and agencies. ClickEquations offers complete 3-engine management, bidding, and reporting plus intelligent extras that make life easier. ClickEquations Segments help you focus with 1-click filters show the critical slices of your campaigns. ClickEquations Adviser highlights the most important things to do with a set of best practices algorithms. ClickEquations Manager and Analyst simplify optimization with features including bid automation, bulk editing, and simply powerful analytics.

We have no hassle pricing, no setup fee and included support. Founded in 2006 and located outside of Philadelphia, PA, ClickEquations is venture-capital backed and run by a seasoned management team. Learn more about our pay per click software at

Alex Cohen, Senior Marketing Manager

555 North Ln. Suite 6040
Conshohocken, PA 19428


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