"I have never experienced anything like JUKARI Fit to Flex™. I’ve used muscles I never knew I had!"
(PRWeb UK) July 22, 2010
Kelly Brook introduces JUKARI Fit to Flex™, the latest innovative and fun workout from Reebok and Cirque du Soleil, which will be available exclusively at David Lloyd Leisure clubs nationwide from July this year.
JUKARI Fit to Flex™ is a dynamic and effective workout that uses the musicality and vibrant colours of Cirque du Soleil to bring fitness to life and create a visual spectacle of strong shapes and flowing movements. Women can explore and enhance their flexibility, muscle tone and coordination in a fun, instructor-led class at David Lloyd Leisure with the help of the specially-designed JUKARI Band™. The light-weight, elastic JUKARI Band™ offers gentle assistance in each of the unique moves which allows for a lengthening and sculpting full-body workout.
The fun and dynamic workout is the second instalment of the groundbreaking partnership between Reebok, the leading women’s fitness brand, and Cirque du Soleil, the world-renowned entertainment company. Thousands of women, including international celebrities Bar Rafaeli, Mischa Barton and Molly Sims, have experienced the fun of JUKARI Fit to Fly™, the first inspirational workout from Reebok and Cirque du Soleil which launched in February 2009.
British women will now be able to take part in this exciting new workout exclusively at all 78 David Lloyd Leisure clubs across the country (plus David Lloyd Leisure facilities in Dublin, Barcelona and Brussels). Rob Beale, Group Health & Fitness Manager at David Lloyd Leisure said, “We strive to provide quality, innovative classes that inspire our members so we’re excited to be working with both Cirque du Soleil and Reebok to introduce JUKARI Fit to Flex™. By introducing these classes we aim to bring some of the Cirque’s expertise in the act of moving to our clubs, whilst providing attendees with a high-energy full-body workout. The classes will be available nationwide, across all our clubs, with a minimum of two classes a week – so there’s plenty of opportunity for all to try. ”
Celebrities including Helena Christensen and Kelly Brook are among the first to try the new workout. Kelly said “I have tried so many workouts over the years but I have never experienced anything like JUKARI Fit to Flex™. I’ve used muscles I never knew I had! I feel like I have engaged my whole body, which is often difficult to do in a single workout. It’s a really fun and perfect way to tone whilst increasing flexibility.”
Talking about the partnership with David Lloyd Leisure, Kath Smith, Reebok UK’s Managing Director, said: “We are extremely pleased to be launching JUKARI Fit to Flex™ with David Lloyd Leisure. With Reebok’s heritage in women’s fitness and renown Cirque du Soleil artistry and knowledge of flexibility, the recent success of JUKARI Fit to Fly™ and now the extension of our innovative programming with JUKARI Fit to Flex™ we are delighted to partner with a national and successful gym chain such as David Lloyd Leisure. Together, we can reach out to women who want to bring fun and enjoyment back into the gym.”
As the creative inspiration behind the project, Cirque du Soleil played a crucial role in creating the programme. As Lyn Heward, Creative Director of the Reebok-Cirque du Soleil program says: “This is a true partnership in the sense that each move in the JUKARI Fit To Flex™ workout has drawn its inspiration from the graceful yet powerful moves that Cirque du Soleil artists create with their bodies. With this goal in mind, we worked closely with Reebok to ensure that each exercise is accessible for all women.”