VEET® Launches the ‘Get Your VEET On’ Challenge

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Campaign drives trial with coupons and prizing while raising money for Girl Up™

VEET®, the number one hair depilatory in the world, launches the Get Your VEET On Challenge, in which consumers are encouraged to try any one of the new VEET Suprem’Essence™ products for a weekend and share their experiences for a chance to win big prizes. The challenge, which is accessible through the official VEET Facebook page http://www.Facebook.com/VEET, will take place from July 19, 2010 to September 28, 2010.

During that time, consumers can log on to register, receive coupons, and find links to upload video, text and photos of the fun, flirty and spontaneous experiences they were able to enjoy over the weekend thanks to the long-lasting benefits of VEET Suprem’Essence, featuring a new velvet rose fragrance and essential oils. More women agreed that Veet Suprem'Essence™ Spray On Hair Removal Cream smelled better than Nair® Lotion Aloe & Lanolin in a double-blind study of 305 women who tried both products.*

Get Your VEET On is the brand’s way of celebrating innovation in the hair removal category, while rewarding their loyal consumers and exciting first-time users. In addition, for each person that clicks to “like” the VEET page on Facebook, the brand will make a $5 donation – ‘High Five’ – to Girl Up™ – an initiative of the United Nations Foundation dedicated to helping the world’s hardest-to-reach adolescent girls.

The Challenge features great incentives through voting. Entrants who vote on their favorite of the user submissions will automatically be entered in a weekly sweepstakes to win an iPod Nano. At the end of the campaign, the VEET fan with the highest number of votes will win the Grand Prize of Weekend Getaway to New York City, Los Angeles, Las Vegas or Miami. Complete rules and terms can be found at http://www.Facebook.com/VEET.

About VEET®
VEET® helps women radiate sexy femininity through beautiful, touchably smooth skin. With its ability to provide long-lasting smoothness with no nicks or razor stubble, VEET® leaves you with soft, nourished skin. VEET is available at mass retailers throughout the US including Target, Wal-Mart, Rite Aid, K-Mart, CVS & Walgreens.

About Reckitt Benckiser
RB is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 35% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global Powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French’s, and they account for 70% of its net revenue. Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries and sales in over 180 countries.

About Girl Up™
Girl Up™, a campaign of the United Nations Foundation, gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. Campaign supporters are encouraged to give a “High Five” to girls in developing countries by donating $5 or more to provide girls with such basic needs as access to school supplies, clean water, life-saving health services, safety from violence and more. To give a high five and learn more, join us at GirlUp.org.

*Nair® is a registered trademark of Church & Dwight Co., Inc.

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Lauren Marfoe
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