Bottega Veneta Announces Fall/Winter Ad Campaign with Robert Longo

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Bottega Veneta is pleased to announce that renowned artist Robert Longo has photographed the brand’s Fall/Winter 2010-2011 advertising campaign.

Bottega Veneta - Fall / Winter 2010 - 2011 Advertising Campaign by Robert Longo

Bottega Veneta is pleased to announce the latest in its series of one-of-a-kind creative collaborations, this one with artist Robert Longo. The occasion is the brand’s Fall/Winter 2010-2011 advertising campaign, produced in New York this past March. Once launched, the campaign will be featured as part of “The Art of Collaboration” series at

Longo, who works in a wide range of media including sculpture, painting, drawing, photography, and film, has a virtuoso talent for evoking complex themes with simple, powerful imagery. His series “Men in the Cities,” created in the late 1970’s and early 1980’s, has influenced photographers for decades.

“I have always admired the strength and individuality of Robert Longo’s ‘Men in the Cities’ images,” says Maier. “This collection, with its dark palette and emphasis on line and movement, seemed well-suited to his graphic approach. Also, this is the first time we are focusing on both the men’s and women’s collections and I thought Robert would be the ideal artist to bring the two sides of the brand together.”

The Fall/Winter 2010-2011 campaign marks the first time that the Bottega Veneta men’s collection will receive its own advertising. Ads will run globally in the August issue of select titles including GQ, Vanity Fair, The New Yorker, Vogue Hommes, and Engine in Japan.

Robert Longo:
Robert Longo has had retrospective exhibitions at the Hamburger Kunstverein and Deichtorhallen; the Menil Collection in Houston; the Los Angeles County Museum of Art; the Museum of Contemporary Art in Chicago; the Hartford Athenaeum and the Isetan Museum of Art in Tokyo. Group exhibitions include Documenta (1987 and 1982); the Whitney Biennial (2004 and 1983); and the Venice Biennale (1997.) His work is represented in collections of the Museum of Modern Art, the Guggenheim Museum and the Whitney Museum of American Art, in New York; the Art Institute of Chicago; the Los Angeles County Museum of Art; the Walker Art Center in Minneapolis; the Stedelijk Museum in Amsterdam; the Centre Georges Pompidou in Paris; the Albertina in Vienna; and the Ludwig Museum in Cologne. Robert Longo was the recipient of the Goslar Kaiserring in 2005. Robert Longo is represented by Metro Pictures in New York City and Galerie Hans Mayer in Düsseldorf, Germany. He is a co-founder and member of the band X PATSYS (with Barbara Sukowa, Jon Kessler, Anthony Coleman, Anton Fier and Sean Conly).
Robert Longo lives with his wife, Barbara Sukowa, and their three sons in New York.

Bottega Veneta:

Discretion, quality, craftsmanship - Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has emerged as one of the world’s premier luxury brands. The company’s famous motto, “When your own initials are enough,” expresses a philosophy of individuality and confidence that now applies to a range of products including women’s and men’s ready-to-wear, fine jewelry, furniture, and more.

For more information, contact Joshua Gaynor at Bottega Veneta


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