With nearly 55% of global consumers having high expectations for the positive social contributions of their favorite brands, it has never been more important for a brand to properly integrate social responsibility in their brand identity.
Parsippany, NJ (Vocus) July 26, 2010
Global Connect, the premiere social media company focused on global issues and events, is proud to introduce their marketing consulting services for businesses and non-government organizations (ngo’s). According to Tom Woods, Global Connect’s President and CEO, “As global competition continues to increase, the average consumer must contend with over 3,000 advertisements every day. This makes it easy for a brand’s message to get lost in the daily shuffle. Our marketing services provide businesses and ngo’s with integrated marketing strategies that stand out amongst the crowd and communicate their message across multiple global communication channels.” Having a combined 20 years of experience in the marketing and international business fields for some of the world’s most recognized brands, including DirecTV, AT&T and Ramada Worldwide, the Global Connect marketing team provides companies with “full service” marketing firm capabilities without the high-cost, “cookie cutter” approach associated with the large agencies. Global Connect's solutions are customized specifically for the needs of each business and ngo and their innovative perspectives are essential for any organization competing in an increasingly “connected” world.
Global Connect specializes in global philanthropic and cause marketing, linking respective brands with social responsibility and awareness on a global scale. According to Woods, “With nearly 55% of global consumers having high expectations for the positive social contributions of their favorite brands, it has never been more important for a brand to properly integrate social responsibility in their brand identity.” Recognizing that the struggling economy has stripped most marketing budgets to a tight margin, Global Connect’s approach combines the utilization of new media and traditional outlets to provide an effective, and, most importantly, cost-effective marketing plan for its clients.
Unique among its peers, Global Connect features a thriving online community as well as its own streaming online radio station, which are both focused on the global issues affecting society. This upstart online community is a great place for any “green” organization to have a new media presence and interact with interested individuals at a more intimate level. As noted by Woods, “Essentially, we are taking a unique approach at merging global communication channels through the Internet, the airwaves, and in local communities worldwide. We are using new media to listen to what people want and match our clients with those interests.” Helping communication flow seamlessly between traditional and new media outlets is how Global Connect separates itself from the competition. As a result, by utilizing Global Connect’s marketing solutions any brand can have one highly visible and consistent "voice" in today's interconnected world.
"Connect" with Global Connect today to see how their innovative solutions will assist your organization!
About Global Connect:
Global Connect is a social media company centered on global issues and events. The Global Connect website features social networking applications such as user blogs, forums, groups, and live chat rooms all focused on various global issues. Other highlights of the site include, articles & commentary provided by a team of writers & world-renowned publications such as Foreign Affairs magazine. In addition, Global Connect serves businesses and non-government organizations with full service marketing consulting to enhance their branding needs on a global scale.
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