Argos launches extensive video game trade-in service across all stores

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Nationwide video game trade-in service, promoted in the new Argos catalogue, gets under way from 24 July

Argos has announced that from Saturday 24 July 2010 all its UK and Ireland stores will offer customers a video game trade-in service.

Argos customers will have the opportunity to trade around 250 video games for an electronic Argos gift card that can be spent on any of the 20,000-plus products available at Argos, the UK's leading general merchandise retailer.

This weekend sees the release of the 74th Argos catalogue, which contains a full page promotion of the video games trade in service. The Argos catalogue has a circulation of 18 million and the trade-in service will be supported by above the line online marketing linked to http://www.argos.co.uk/tradein.

Argos points to its open communication of trade-in prices as one of the key successes of the initial trial, carried out in a selection of Argos stores in the North East earlier this year. Gamers responded favourably to the online trade-in title price list - an industry first amongst the large multi-store UK video game retailers.

Argos' pricing transparency also meant customers could plan their purchases in advance and ensure their desired products were available for store collection through Argos' Check & Reserve service. Argos has seen this sales channel grow by 36% for the second year in a row.

Note to News Editors: For more information contact Media Relations, tel: 0845 120 4365, mobile: 0771 3064079

About Argos
Argos is a unique retailer recognised for choice, value and convenience. It sells general merchandise and products for the home from over 700 stores throughout the UK and Republic of Ireland, online and over the telephone. In the last financial year, Argos sales were £4.3 billion.

Argos serves over 130 million customers a year through its stores. On average, 17 million UK households, or around two thirds of the population, have an Argos catalogue at home at any time.

Argos expects to add around 10 stores this year. Its internet site, http://www.argos.co.uk, was the most visited high street retailer online in the UK in 2009.

Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer.

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