Zenph Sound Innovations Names New Vice President of Products and Markets

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Music industry veteran Christopher Sawin brings 20 years of experience to sound technology company

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We are thrilled that Chris has agreed to join our team at Zenph

Zenph Sound Innovations, Inc., the company whose groundbreaking technology transforms recorded music into data describing precisely how musicians perform, announced today that it has hired Christopher Sawin as Vice President of Products and Markets.

Mr. Sawin has over 20 years of experience in marketing, finance, and business development for media-related companies. He joins Zenph from Batanga, Inc., the largest U.S.-based network of websites for Latin American music and culture, where he was the Vice President of Advertising Sales. He previously served as Vice President of Business Development and Vice President of Media Planning while at Batanga.

Prior to his tenure at Batanga, Mr. Sawin was a key executive at Mammoth Records, where he served in a variety of capacities including Vice President of Mammoth’s Distributed Label Division and Chief Financial Officer/Head of Legal Affairs. While at Mammoth, he oversaw the label’s strategic partnership with Warner Music Group and eventual sale to the Walt Disney Company.

“We are thrilled that Chris has agreed to join our team at Zenph,” said Kip Frey, President and Chief Executive Officer. “Chris’s depth and breadth of experience in all facets of revenue generation in the music industry will provide exactly the kind of seasoned leadership that will maximize the value of this incredible technology.”

“Working with Kip Frey, John Walker and the rest of the Zenph team is one of those once-in-a-lifetime opportunities,” said Sawin. “Zenph embodies so many of the things that have captivated me over the years – music, media technology and a focus on expanding creative possibilities. I'm looking forward to helping Zenph raise its industry profile and accelerate its growth.”

Founded in 2002, Zenph’s unique technology and processes turn audio recordings into data sets. Zenph captures musical nuance, with details about musicians’ note choice, volume, touch and articulations in micro-second timings. With this data, a virtual artist can play re-performances, precisely replicating a musician’s playing in an original recording. One use of the data is the production of pristine new renderings that transcend the limitations of the original recording process. The company’s technology has far-reaching implications across the music and entertainment industries.

About Zenph Sound Innovations, Inc.:
Zenph Sound Innovations creates proprietary software and algorithms that transform recorded music into data describing precisely how musicians perform. From this data, musical performances can become immersive and interactive: recordings can be “re-performed” with astonishing fidelity, and contemporary artists and consumers can gain access to an entirely new set of creative possibilities. By understanding the nuances of an individual musical style as a digital “signature,” Zenph’s technology enables the re-imagining of the entire music industry. The company’s work was named one of the “Best Ideas of the Year” by The New York Times Magazine and has received multiple GRAMMY® nominations. The editor of Stereophile magazine described Sony Classical’s new recording Rachmaninoff Plays Rachmaninoff as one of the finest piano recordings ever made. For more information, please visit http://www.zenph.com.

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Lauren Branson
Zenph Sound Innovations
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