Effective Student Marketing, Inc. Helps Catherine Hinds Institute of Esthetics Build a Social Media Presence

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Effective Student Marketing, Inc. is now working with Catherine Hinds Institute of Esthetics, helping to provide a more enhanced social media presence for the Massachusetts esthetics school.

Effective Student Marketing, Inc. (ESM) recently signed Catherine Hinds Institute of Esthetics as a new client. The two Massachusetts-based companies will be working together to create and manage a social media marketing plan to promote the esthetics school online.

“We’re happy to have found a local company with the extensive experience that ESM has,” said An G. Hinds, President/CEO of Catherine Hinds Institute of Esthetics. “We are confident that this will be a great partnership, and are looking forward to working closely with the team at ESM.”

ESM will be introducing several tools and techniques for the current social media efforts at the school to help encourage interaction between students, graduates, and prospective students. One of the biggest additions to the school’s current Facebook page is a blog written by a current Catherine Hinds Institute of Esthetics’ student. The weekly posts will chronicle her experiences and share insight into what esthetics school entails.

“Creating fresh content like a blog is a great way to increase interactions between graduates, students, and people who are interested in a career in esthetics,” explained Andy Kelley, President of ESM. “Students and graduates can identify with the blog entries and give advice and encouragement to new students who may be considering the Catherine Hinds Institute.”

Building more content is just one of the ways that ESM will help Catherine Hinds Institute of Esthetics boost interactions online. They’ll also be creating email campaigns, enhancing the look and feel of the Facebook page, developing a Twitter account, and running contests and promotions. The main goal behind increasing the social media presence is to build a supportive network of estheticians who can share tips, professional development opportunities, and other industry news.

“Social media provides an opportunity to connect graduates with current and prospective students in a casual, inviting atmosphere,” Kelley said. “Catherine Hinds Institute of Esthetics is a well-known and respected school in the area, and we’re looking forward to helping them build an online network of current and future esthetics professionals.”

About Effective Student Marketing

Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.

Cassie Viau
Social Media and Communications Specialist
Effective Student Marketing, Inc.
Phone: 978-475-0880

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