Stand Up For Family Hosted By Bill Bellamy Launches July 26, 2010

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Bill Bellamy has teamed up with American Family Insurance for a breakthrough online comedy special, "Stand Up For Family", that launches July 26th, 2010. The program kicked off in Atlanta on June 4th when Bellamy hosted a one night live comedy show with six of today's hottest comedians including: Earthquake, Doug Williams, D'Lai, Wil Sylvince, Nikki Carr and Pat Brown

American Family Insurance feels that Bill Bellamy is a perfect fit to host 'Stand Up For Family

Bill Bellamy has teamed up with American Family Insurance for a breakthrough online comedy special, "Stand Up For Family", that launches July 26th, 2010. The program kicked off in Atlanta on June 4th when Bellamy hosted a one night live comedy show with six of today's hottest comedians including: Earthquake, Doug Williams, D'Lai, Wil Sylvince, Nikki Carr and Pat Brown.

Veteran comic Bill Bellamy brings a brand of humor inspired by family situations and the continuity of humor within the everyday family experience. The performances of all the comedians from the show were taped and will be broadcast online in a series of 'webisodes'. The show will be available online on standupforfamily.com and several other media/video websites beginning July 26th.

"American Family Insurance feels that Bill Bellamy is a perfect fit to host 'Stand Up For Family", states Dwayne Maddox, Regional Media Manager for American Family. "Bill will bring to light, through entertainment; the core value of American Family Insurance, that family comes first."

"Stand Up For Family" renews our strategy of utilizing branded entertainment to engage consumers with American Family Insurance, its products and its agents that began with the highly successful "In Gayle We Trust" digital series," Maddox said.

A staple in the world of comedy, Bill Bellamy has performed hundreds of shows to sold-out audiences across the country. Bellamy was host of the Las Vegas Strip hit show "Bill Bellamy's Who's Got Jokes?" NBC's "Last Comic Standing" for two seasons, and headlined HBO's "Def Comedy Jam." His film credits include: How to be a Player, Love Stinks, Any Given Sunday, The Brothers, and Never Was to name a few.

More About American Family Insurance:
Based in Madison, Wis., members of the American Family Insurance Group offer auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family Mutual Insurance Company is the nation's third-largest mutual property/casualty insurance company and ranks 344th on the Fortune 500 list.

For press inquiries contact: Sarah Parker Young, (203)-982-3403

Please find a link below with highlights from the show:

http://www.youtube.com/watch?v=HX86zz7mWVs&feature=related

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SARAH YOUNG

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