Pittsburgh Entrepreneur and CEO Garnering National Attention for Inventing Method

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George Davison to appear on Lifetime TV's "The Balancing Act" while profiled in "American Executive" and Celebrating Company Milestone with Nationwide Giveaway

George Davison

“I find it extremely rewarding to be able to help the everyday idea person bring their idea for a new product to life, and then hear their reaction after they actually see it in packaging and on the store shelf."

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He grew up dreaming big dreams, often while playing in a tree house in the backyard of his Oakmont, Pa., home. The inventor / entrepreneur who became founder / CEO of the new product design firm that bears his name is now living those dreams, as he rapidly gains national status as the expert in his field.

Davison will explain how his firm brings ideas to life on the hit Lifetime TV show “The Balancing Act,” which is designed to inspire and empower women while offering advice from leading experts. In the segment, set to air at 7 a.m. on July 28 and Aug. 11, Davison will be joined by two women – the inventor of the Cool Cot House and the president of Hugs Pet Products, both of whom have partnered with him to bring new products to the marketplace.

“Bringing good people together is always rewarding; and to have the pleasure of being together on the set of a TV show with one of our clients who had an idea for a new product, along with the president of the company that manufactured and brought it to market, was very exciting,” Davison says. “I find it extremely rewarding to be able to help the everyday idea person bring their idea for a new product to life, and then hear their reaction after they actually see it in packaging and on the store shelf.”

Davison also is profiled in the July 2010 issue of “American Executive,” a magazine read by approximately 50,000 U.S. business executives. The article, titled “Creative Profits,” explains how the Davison Method builds new product ideas for corporations and independent inventors, remarking that the method is earning its creator the title “Henry Ford of Inventing” because he has made the process of inventing affordable, just as Ford made the automobile affordable to the masses.

His Pittsburgh firm also has reached a remarkable milestone – more than 150 products and packaging solutions designed by Davison have sold in 500-plus retail outlets, which represent more than 35,000 brick-and-mortar locations throughout the U.S.

To celebrate, Davison launched its “Find the ‘D’ and You Could Win Money!” giveaway whereby participants find a product with the Davison “D” on the package in a local retailer, take a photo of themselves with it in the store and send it in. In its first month, the giveaway drew entries from every region of the country. June’s winner, from Steamboat Springs, Colo., received a $500 gift card to Walmart, the store of her choice that sells Davison-designed products and packaging. The company will draw additional winners at the end of July and August. Davison also has pledged to donate $10 per entry during those months of the contest to the National Audubon Society for its recovery efforts to save wildlife in the Gulf affected by the devastating oil spill.

“We wanted to do something to help, and we thought this was a good way to get more people involved while helping to support those who are on the front lines, fighting day in and day out to save the wildlife,” says Davison.

The entrepreneur has been refining his 9-step method of turning ideas into products since he founded the company in 1989. His inventing method was ultimately perfected in 2006, however, when all facets were brought together under one roof in the highly creative environment of Inventionland where designers are inspired to create the products of tomorrow. In the four years since then, the Davison inventing method has resulted in a 200-percent increase in marketplace presence, which translates to more than 100 additional new products and packaging solutions that have sold in stores.

In addition, the fourth-generation Pittsburgh business leader is one of 16 “great inventors” profiled in “Edison's Concrete Piano,” a new book that explores some lesser known inventions of successful inventors, including Edison's piano made of concrete.

“The book is a lesson in determination; you follow your dreams regardless of what other people say,” Davison says. “It's a good thing you do, otherwise we'd have no commerce in this country; we'd have no country at all.”

Products designed by Davison have sold in stores across the U.S., including Target, Bed Bath & Beyond, Walmart, Home Depot, Sears, JC Penney, Jo-Ann Stores, Dick's Sporting Goods, and many others. To learn more, go to http://www.davison.com.

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