Ronald McDonald House New York Names zcomm as its Marketing Communications Partner

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zcomm Video Practice Tapped for Year-Long Assignment

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We believe at the House that everyone – from the families, to the volunteers, to the staff – has an important story to tell. It was very important to us to identify the right partner that would help us tell those stories in a compelling and meaningful way

zcomm, a nationally-certified Women’s Business Enterprise marketing & communications agency specializing in audio and video production & distribution and Digital PR, today announced that Ronald McDonald House® New York, the “home-away-from-home” for kids fighting cancer while staying in New York City, has chosen zcomm as its video production partner to distribute its message to the public for an annual program. Working with zcomm, the organization has created a video PR campaign to raise awareness about its mission, and the comprehensive services provided to families staying at the facility.

“We believe at the House that everyone – from the families, to the volunteers, to the staff – has an important story to tell. It was very important to us to identify the right partner that would help us tell those stories in a compelling and meaningful way," said Natalie Greaves, director of communications at Ronald McDonald House New York. “We appreciate the fresh perspective that the zcomm team members bring to the table; capturing and expressing our image, mission and message to our audience.”

Since opening its doors more than 30 years ago, more than 25,000 families have received temporary housing at Ronald McDonald House New York. Families stay at the House for as long as the child is undergoing active treatment, and the timeframe can be anywhere from one day, to months or even longer. Through its comprehensive programs and services, staff and volunteers work to ensure that its mantra holds true: that children staying at the House are kids first and cancer patients second.

The House is a supportive and caring environment which encourages and nurtures the development of child-to-child and parent-to-parent support systems. Ronald McDonald House of New York, Inc. is the largest facility of its type in the world, and relies on the support of donors and volunteers to provide these services year-round.

“zcomm is proud and thrilled to add Ronald McDonald House New York to our list of clients,” says Risë Birnbaum, CEO and Founder of zcomm. “The work they do makes a difference every single day for children and families residing at the House. The staff and management are gifted at knowing how to make a home for these brave children and their families.”

About Ronald McDonald House New York
Ronald McDonald House New York provides temporary housing for pediatric cancer patients and their families in a strong, supportive and caring environment which encourages and nurtures the development of child-to-child and parent-to-parent support systems. Ronald McDonald House New York is the largest facility of its type in the world. The House can accommodate 84 families, and it is filled to capacity almost every night. The House’s location in Manhattan, in close proximity to 14 major cancer treatment centers, draws children and families from across the country and the world, as well as from the metropolitan New York City area. Since its founding, more than 25,000 families have stayed at Ronald McDonald House New York. For more information, visit http://www.rmh-newyork.org.

About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results to industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit http://www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.

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Robin Lane
zcommunications
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