The Murphy Group LLC adds Senior Consultant in Singapore

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TMG broadens its global consultant network with experienced retail expert in the Pacific Rim

Anthony Lim has joined The Murphy Group LLC (TMG) as a Senior Consultant and brings more than 33 years experience working for ExxonMobil, in Retail Sales including head of Asia Pacific Company-Operated Retail business, Convenience Retailing and Retail Training. His career also included Strategic Planning, Branding, Card Marketing, Network Planning, Terminal Operations, Lube Marketing and Innovation Project Development. His geographic responsibilities included the entire Asia Pacific Region.

Anthony will be offering consulting services to enable fuels/food businesses to improve their bottom line and excel in retailing practices. Anthony has a fair command of casual Mandarin.

Jeff Murphy, Managing Partner of TMG, commented, “We welcome Anthony to our team and are extremely pleased to have a very experienced and talented senior consultant in Asia Pacific, based in Singapore, focused on fuels, convenience retailing and training. His knowledge and skills will make a big difference for us in the region.”

About The Murphy Group LLC:
The Murphy Group LLC (TMG) is a global business development consultancy focused on the fuels and convenience retailing industry. The firm is dedicated to generating increased profit for fuels and convenience retailers as well as selected suppliers. Its variety of services includes market entry strategies, merger & acquisition, brand development, training, operational improvement, global best practice benchmarking and strategic planning.

Media contacts: At The Murphy Group LLC, 1.703.723.9637, Jeff Murphy, Managing Partner,


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