Cleveland, OH (PRWEB) July 26, 2010
In his new blog series, "SEO Is NOT a Candy Store," seasoned SEO pro Mike Murray offers frank insights about wild and costly search engine optimization assumptions made daily by business owners and online marketing professionals.
Mike, who recently joined World Synergy as its Web Strategy Thought Leader, walks through different aspects of search engine optimization, which "critics" sometimes dismiss as "B.S." or "not rocket science."
"Those labels are so unfair and general . They give a good profession a bad name," said Murray, who recently launched his blog, Online Marketing Matters.
Learn more about the SEO series:
"The Candy Store is an ideal way to convey how some people view SEO - like it's simple, satisfying and there for the asking," said Murray who has consulted with B2B and B2C businesses since 1997. "The reality is that a lot of work goes into SEO - from technical and design to content and link building."
The project will include a complimentary PDF that marketers can receive when the series wraps up in September.
Register for the complimentary PDF here:
Each topic (called an Aisle) will include:
- Web site designers who claim they excel at SEO (when they don't)
- Costly business blunders (i.e. sticking with a website that's not SEO-friendly)
- Pricing assumptions
- Risks of keyword selection (as opposed to just keyword research)
- Content fallacies
- Deceptive link building practices
- Calls to Action (or a lack of them)
"I hope this series helps some business executives understand what they're walking into when they decide SEO is the best way to improve their profitability," Murray said. "With the right strategies, SEO can produce great results. But SEO should be part of an integrated marketing approach that considers what else the company is doing to market its products or services - online and offline."
About Online Marketing Matters
The new blog from Mike Murray will cover everything from SEO and PPC to e-mail marketing and social media. Murray, who has written many guides and articles on online marketing, frequently speaks at regional and national conferences, including Search Engine Strategies in New York, San Jose and Chicago. He has worked with hundreds of clients for a wide range of clients, including FedEx Custom Critical, BISSELL, Woolite Carpet, Sauder, Eaton Corp and Cleveland Clinic. He recently joined World Synergy as the Web Strategy Thought Leader.
Online Marketing Matters