Few organizations can afford to effectively market themselves to all potential customers; an objective segmentation can create a practical guide to the most profitable opportunities.
Westborough, MA (PRWEB) July 26, 2010
Research Rockstar has announced the availability of a new white paper, "9 Ways Market Segmentation Improves Business Success." Adding to the market research training catalog already available from Research Rockstar, this free paper provides an easy-to-follow guide for anyone considering a market segmentation project.
"Organizations that embrace segmentation find they can maximize sales to a large population of customers by dividing those consumers into logical subgroups," says Research Rockstar founder Kathryn Korostoff, "which can then be approached with tailored products, messaging and promotions." Few organizations can afford to effectively market themselves to all potential customers; an objective segmentation model can create a practical guide to the most profitable opportunities.
Market segmentation models can be designed to support many types of strategic business decisions. But before you start, it's best to select the two or three main goals for your segmentation model. This will allow you to develop a model that will truly meet your needs.
In fact, this white paper identifies nine specific benefits of market segmentation.
As an example, according to Korostoff, "One application of a segmentation analysis is to inform product planning. It's a lot easier to craft a product plan when decision makers share a common view of what the most attractive segments are, and their emerging needs."
This paper was authored by Kathryn Korostoff, who has been conducting, managing and writing about market research for more than 20 years. She is also the author of the book, "How to Hire & Manage Market Research Agencies," available on Amazon.
For more information, and to download the white paper, please visit: Market Segmentation Benefits