The primary goal of RealYields is to solve agonizing problems associated with analyzing and marketing property as an investment
Memphis, TN (Vocus) July 26, 2010
RealYields, a new cloud-based real estate application, allows buyers, sellers, investors, and real estate professionals to quickly analyze, publish, and share property performance metrics.
In the wake of the housing crisis home buyers and investors are leveraging tools make better decisions when buying real estate. Normally people use financial calculators, formulas, and spreadsheets to profitability of real estate ownership. RealYields aims to simplify this process by making it easy for anyone to enter basic information on a specified property and quickly receive an easy-to-understand, visual output. This output can then be published to the web and shared via email, Twitter, or Facebook.
In addition to creating a visual property analysis for a home-buyer, RealYields offers property sellers and real estate professionals an easy-to-use property marketing platform. After inputting relevant property data the seller or real estate professional can quickly create a public page (complete with an email generating form), and syndicate the property to property listing sites like, Zillow, Trulia, Google Base, Oodle, and more.
“The primary goal of RealYields is to solve agonizing problems associated with analyzing and marketing property as an investment”, said Ryan Hinricher Co-Founder of RealYields. Hinricher also founded Investor Nation Realty, a real estate investment sales company. “The first version of RealYields was used exclusively in-house to assist us in buying and selling real estate. When people were able to visually see property analysis, it made our business more transparent. The sales obviously followed”, said New York-based Hinricher.
Transparency Translates to Trust
With foreclosures and housing become entwined in daily life, more consumers are interested in buying real estate as an investment. An April survey by Move, Inc revealed that 17.2% of potential home buyers say they plan to purchase home as an investment. “With real estate becoming more and more of a commodity we felt RealYields could aid real estate professionals, and investment property wholesalers in building trust with their clients”, said Manish Patel, Co-Founder and architect of the application. “We built RealYields to not only display property analytics, but to teach and show consumers what’s relevant in a real estate transaction, and further what metrics actually mean”, added Patel.
When a potential property buyer clicks on a RealYields link, they’re able to customize financing terms and tailor the analysis to their specific purchase structure. RealYields, in fact, may be the first of its kind to help prospective buyers analyze property metrics and offer the dual role as a social marketing tool for real estate professionals. The site boasts that a user can quickly analyze, publish, and share property metrics in under 2 minutes. RealYields offers a free version for limited use and has premium plans for real estate professionals starting at a mere $17 per month. Businesses with multiple users start at $47 per month.
RealYields was developed in Austin, TX and has an office in New York.
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