(PRWEB) July 27, 2010
Kampyle (http://www.kampyle.com), a provider of Feedback Analytics to websites and companies, today announced a webinar to help firms of all sizes use online visitor feedback to boost sales and enhance website functionality and appeal. On July 29 at 1:00 p.m. ET, executives from EyeBuyDirect.com, TUI Netherlands and City Beach Australia will discuss how they incorporated the voice of the customer into their business practices to identify and eliminate obstacles to conversion.
Consumers are increasingly eager to use technology and social media to communicate directly with businesses. Companies operating online can easily and effectively enlist customers to help improve business processes such as merchandising, presentation of information and shopping cart procedures, as well as many other elements that affect sales. Authentic customer input can serve as a business’ most valuable asset – if that business knows how to effectively tap into this rich resource.
The one-hour webinar will feature Roy Hessel, CEO of EyeBuyDirect.com; Matthew Niederberger, web analyst of TUI Netherlands; and Paul Downs, CIO of City Beach Australia. These three online business leaders will discuss how they used feedback analytics to grow online sales by 30 percent; open real-time, two-way communications channels with customers; and remove the barriers to conversion that afflict many e-businesses. A question-and-answer session will follow the presentations.
Pre-registration is required for this event, which will take place Thursday, July 29 at 1:00 p.m. ET. All attendees will receive a free copy of the Kampyle whitepaper: “Best Practices for Enlisting Website Visitors to Improve Your Website.” For more information and to reserve a spot, please go to the registration page: https://www1.gotomeeting.com/register/953879497.
Kampyle has pioneered the field of online Feedback Analytics, delivering websites, online retailers and companies a powerful software-as-a-service (SaaS) platform to collect, analyze, measure and manage online user feedback on services, products and customer experiences. Founded in 2007, Kampyle has processed more than 12 million feedback forms in over 60 languages, and amassed more than 40,000 customers in 191 countries. For more information, please visit http://www.kampyle.com.