We recognized the need for a less expensive lawyer website, but we could not just lower the price of our custom packages. We are already one of the most competitive in the market.
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Tampa, FL (PRWEB) July 27, 2010
Legal marketing firm, SEOLawFirm.com, knows their competitors and the intimate detail of how their programs work, strengths, shortcomings, and even contractual language. The business model has always been simple. Find out what competitors are doing and what they are charging, then develop more effective marketing plans and make them more affordable.
Over the last two years, the law firm marketing company has put a strong focus on areas ignored by much of their competition. They integrated social networking, monthly news releases, blogging, and a large suite of other services into their marketing plans putting a strong focus on link building through viable content distribution.
The current economic conditions have affected many industries, which also affects billable hours of attorneys. When talking about moving to SEOLawFirm.com, one divorce lawyer commented to an Account Manager about how he has more cases than ever, but people cannot afford the same rates that they used to so he is getting less per case.
The success of SEOLawFirm.com and their parent company, Adviatech Corp., has always been due to their ability to quickly adapt to marketing conditions. Which is why in February, their design team went to work on the Semi-Custom Lawyer Website.
The company has shied away from Semi-Custom website solutions and even spoke vituperatively against such “template based” solutions as most of their legal marketing competitors offer these plans.
Jason Bland, who manages the SEOLawFirm.com arm of Adviatech, recounted, “We recognized the need for a less expensive lawyer website, but we could not just lower the price of our custom packages. We are already one of the most competitive in the market and our custom price structure includes the availability of thousands of features for which we do not charge additional fees.”
Bland also noted that attorneys were asking for a “template” solution in an effort to save money.
Bland continued, “With the increase in requests we received last year, there was certainly no debate over whether we needed a structure-template based program. It’s elementary business sense. When your market is demanding a product, you had damn well better find a way to deliver it. My problem was ‘template’ is such an ugly word and it represents the anti-creative solutions offered by the companies we compete against.”
They searched through nearly a thousand examples of template based lawyer websites then told their design team to make layouts that were designed like custom websites and make the layouts easily customized to match the preferences of their clients.
They were also directed to avoid making their layout selection look anything like the stale options offered by most of their competition.
The result is a library of designs that attorneys can choose from then customize. An SEOLawFirm.com designer works directly with the firm to customize the look and feel of the selected layout. Additional content writing services are available.
Websites are built in an easy to use content management system and training is included. Other notable features include a contact form, statistics and conversion tracking, social networking icons, and an onsite blog. The Semi-Custom lawyer website can be ordered online.
Most websites can go live within two weeks of ordering and at just $2,500.00 the cost of the entire lawyer website is thousands less than less customized solutions offered by other law firm marketing companies.
Bland commented that, “It’s a noticeably better product and it has a better price than any attorney will get from any other legal marketing company.”
To learn more, visit http://www.seolawfirm.com or call 1.888.902.8307.