Broadcore Helps American Red Cross of Santa Monica Prepare for and Respond to Emergencies

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Broadcore Unified Communications Services enables American Red Cross of Santa Monica with business continuity, mobility, and redundancy at times of emergency response

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Broadcore's services enable us to provide essential services and advise to the community in times of emergencies

Broadcore, a national provider of business-class hosted unified communications (UC) services, announced enablement of emergency communications services for American Red Cross of Santa Monica. The services provide American Red Cross of Santa Monica full redundancy and backup during times of emergency and mobility services for quicker response time, all resulting in service continuity at times the community most needs emergency services.

“Broadcore’s services enable us to provide essential services and advise to the community in times of emergencies,” said John M. Pacheco, Chapter Executive Officer at American Red Cross of Santa Monica. “We are even able to setup emergency operations with communications services in another location on demand. Mobility, redundancy and business continuity is what we get with Broadcore.”

“We are proud to be able to provide emergency communications services to the American Red Cross of Santa Monica,” said Monty Ferdowsi, CEO of Broadcore. “As an active participant in the business community, we see no better way to serve our community than to provide the emergency response staff with the best communications services when the community most needs their help.”

American Red Cross of Santa Monica receives its UC services from broadcore through a primary managed wired broadband connection. In the event the managed wired connection is impaired a backup wireless broadband connection automatically reestablishes service. And in case both connections are impaired, users may resume normal operations from any location with a broadband connection. Furthermore, Broadcore’s call-forward-not-reachable feature allows calls to be automatically forwarded to any predefined destination in case a user’s telephone instrument is impaired.

Broadcore delivers its business class cloud-based UC services from servers housed in highly secure, geographically redundant data centers containing fault-tolerant servers that are load-balanced from server to server. In the unlikely event that one data center is unavailable, communications traffic is automatically routed to other data centers, ensuring business continuity and minimum disruption to business operations.

Broadcore’s Communications-as-a-Service (CaaS) includes business class IP telephony, unified voicemail, instant messaging, presence, conferencing, mobility, video calling, call Center, call recording, call accounting, SIP trunking, managed broadband access with Quality of Service (QoS) guarantee, and custom business process integration.

About Broadcore

Broadcore is a provider of hosted unified communications services for businesses. Through an extensible, highly scalable IP communications system, Broadcore offers a unified communications platform for voice (VoIP), data, and mobility communications across the enterprise and multi-location businesses. Broadcore’s solutions allow the enterprise to increase employee productivity, accelerate business processes, and improve customer care through tight integration of dispersed communications endpoints for office, mobile, or call center employees.

Broadcore offers lowered total cost of communications ownership by assuming the cost burdens associated with data redundancy, infrastructure expansions, technology obsolescence risks, system scalability, and new feature integration and updates. By removing the costs associated with infrastructure and additional IT staff to maintain increasingly complex communications technologies, Broadcore allows its clients and their IT organizations to focus on their core competencies while remaining current with the latest communications technologies.

With over twenty years of providing telephony communications and hosted UC to over 120,000 users, Broadcore offers faster and easier deployment of communications capabilities within the enterprise, resulting in employee productivity and business agility with minimum interruption to business operations.


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Dean Manzoori
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