Denver, CO (Vocus) July 29, 2010
Restaurant Hospitality (http://www.restaurant-hospitality.com), the country’s most influential restaurant magazine, in partnership with Xylem Digital (http://www.xylemdigital.com), an award-winning interactive agency specializing in online marketing for restaurants, today announced their release of the new e-book How to Kick *$$ Online: A Restaurant Insider’s Guidebook. The book, a step-by-step guide available for download at http://www.restaurant-hospitality.com/market-online, is designed to show restaurateurs how to use online tools to increase their exposure, fill more tables and catapult sales.
Over the last year, Xylem Digital has documented their most successful online campaigns for the nation’s biggest restaurants – their clients. Those case studies were then boiled down into the most essential tricks, tactics and tools that restaurants should be using to market their services in the new digital era. This guidebook, designed for restaurants of any size, is the freshly baked result.
How to Kick *$$ Online: A Restaurant Insider’s Guidebook will teach you how to optimize your web content, run promotions, utilize social media like Facebook and Twitter, use location-based services to reward loyalty, tap into mobile search, build a database of fans, and create compelling email campaigns – and how to do it all, even if you don’t have a website or a technological bone in your body.
Learn more about the package at http://www.restaurant-hospitality.com/market-online
About Restaurant Hospitality Magazine:
Restaurant Hospitality is dedicated to the success of full-service restaurants and edited for chefs and other commercial foodservice professionals on a monthly basis, including those operating full-service restaurants, hotels, resorts, clubs, catering operations, and other commercial foodservice operations. Winner of numerous industry awards for editorial and graphics excellence, Restaurant Hospitality keeps its readers informed of industry trends and happenings, and helps them run their operations more profitably. For more details, visit http://www.restaurant-hospitality.com.
About Xylem Digital:
Xylem Digital is a strategically focused digital advertising agency with high-caliber creative and expert technology, specializing in online restaurant marketing. Xylem specializes in creating meaningful, award-winning branded experiences for their national and international clientele – including Chili’s, Chipotle, Corner Bakery, Einstein Bros., Jimmy John’s, McDonald’s, Red Robin and others. With headquarters in Denver and strategic sales offices in Los Angeles and London, Xylem is able to expertly serve a global base of brands. For more details, visit http://www.xylemdigital.com.
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