“InFocus tasked us with developing a microsite to show (and sell) the features and benefits of their thin displays while driving leads to their sales force,” said Rob McCready, Partner and Director of Client Services.
Hood River, OR (PRWEB) July 27, 2010
Full-service digital agency, Blue Collar Interactive announced the launch of a branded microsite for their new client partner, InFocus. The microsite creates a unique campaign platform to establish InFocus as the leader in Thin Display technology, while capturing leads for the InFocus sales team. The site aims to illustrate the differences between consumer-level displays used in the home and thin panels designed for productivity in the office, while allowing customers to clearly understand the benefits of InFocus panels over the competition.
InFocus has a long history in the projector market and was looking to establish the company as the leader in the Thin Display market, specifically in the business and education environment. They approached Blue Collar Interactive with the goal of creating a microsite to introduce InFocus’ new line of thin panel displays, otherwise known as “Productivity Panels.” At first glance, these panels look very similar to a standard HD panel for the home theater. The challenge that the Blue Collar team faced was helping InFocus demonstrate the unique benefits for businesses, such as SplitScreen technology, computer connectivity that adjusts to a computer’s native resolution, and commercial-grade inputs designed to take the daily abuse of constant connections.
Another key objective was to create an immersive brand experience for InFocus Thin Displays that captures leads and establishes a design direction and structure for the future redesign of InFocus.com. The microsite also had to be designed with the specific intent of appealing to large organization IT/AV decision makers, architectural planners and educational equipment purchasers.
After an immersive project discovery phase with InFocus, Blue Collar decided to develop the standards-based microsite on a Drupal backend with a content management system that allows for easy updates by InFocus and a web services connection with the corporate CRM system. With some relatively complex tech stories to tell, Blue Collar focused on breaking the messages down into easily digestible chunks by utilizing a simple tab structure and the flexibility of a scrolling page. Careful attention was given to the layout and copywriting to create a visual rhythm to the content that helps keep the visitor engaged and more likely to take action.
“InFocus tasked us with developing a microsite to show (and sell) the features and benefits of their thin displays while driving leads to their sales force,” said Rob McCready, Partner and Director of Client Services. “What we developed was a unique campaign platform that not only features great design, but adheres to usability and SEO standards, is highly functional and provides comprehensive analytics reporting. From our perspective, the true measure of success of this project is that the microsite was designed and built to the level of efficiency and productivity equal to that of InFocus’ products themselves.”
Founded on the idea that a small group of talented people can ultimately do great work with a smaller budget, Blue Collar Interactive offers a wide range of creative and client services, web development and interactive marketing services. Their management team consists of three founding senior partners and an advisory board of junior partners that leverage a well-balanced suite of expertise to offer clients “one-stop-shopping” for their interactive needs. Blue Collar’s gritty, hand-shake approach to creative marketing solutions, is backed by a dedication to strong business relationships through hard work, brutal honesty, integrity and trust. For more information about Blue Collar Interactive and their suite of services, visit: http://www.bluecollaragency.com. Visit the new InFocus Thin Display Microsite: http://thindisplay.infocus.com/.