American Original Breaks Into The Social Networking Online Gaming Business with Sports Entertainment Icon Paul Heyman

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Jeff Katz (producer of Snakes on a Plane, X-Men Origins: Wolverine, Shoot 'Em Up) Names Paul Heyman to spearhead social networking's very first fighting APP.

We aren't rushing into anything

American Original founder Jeff Katz announced at Comic-Con over the weekend he was moving the company into the lucrative online gaming business, as American Original will produce an inter-sport fighting game based on the global success of titles like Mafia Wars and Farmville.

"In looking at the landscape it was clear there was demand from the combined fighting and gaming audience for MMA, pro wrestling and boxing games," Katz stated, "Instead of settling on one fighting form we decided that there was an extraordinary opportunity in front of us to combine the three disciplines and create a radical new game that could serve that entire audience."

Partnering with Katz is Paul Heyman, whose tenures as owner and Head of Creative at the ECW Extreme Championship Wrestling group and Head Writer for WWE Smackdown under Vince McMahon were met with enormous critical praise. Heyman, who is also co-founder of Looking For Larry Productions in New York (parent to his "Heyman Hustle" http://www.heymanhustle.com pop culture website), sees an opportunity with this venture he has long been seeking. "We're always looking for new frontiers," Heyman stated from L4L's New York office, "this is a social networking APP, a sports game, and fantasy play all rolled into one sexy, enticing package. The proof is not going to be in the pre-hype. When we launch this game in 4th quarter, the proof will be in the game itself, or it simply won't be. We've placed a well-educated bet on the designers and the potential to implement this game on a broad basis."

Gamers will be able to create their own custom fighters in any of the three disciplines, leading their character from the bottom of the rankings all the way to championship gold. With each victory comes further customization options, moves, attributes and unlockable features. As an added bonus, users will also be able to play mixed matches, pitting wrestlers against MMA stars, MMA stars against boxers and so on. Additionally, downloadable content featuring a host of star performers - past, present and future - from the worlds of wrestling, MMA and boxing will be available for purchase as players fully customize their own roster of fighting athletes and created characters.

The game is scheduled to launch 4th Quarter 2010 exclusively on Katz's http://www.geekweek.com website, with expansion to social networks and smart phones planned for 2nd quarter 2011. "We aren't rushing into anything," Katz said, "we believe there is an audience for this venture and we're going to bring it into the marketplace in smart, strategic steps."

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