San Francisco, CA (PRWEB) July 27, 2010
Marin Software, provider of the leading enterprise-class paid search management application, today announced executive appointments across Sales, Marketing, and Client Services. The company has expanded its executive ranks to support growing demand for its applications and increased adoption by existing customers. Russell Wirth joins the company as Vice President of Sales for North America; Matt Lawson has been promoted to Vice President of Marketing and Sirous Wadia was named Vice President of Accounts.
As Vice President of Sales for North America, Russell Wirth will oversee Marin Software’s advertiser and agency sales teams. A 20-year Software-as-a-Service (SaaS) industry veteran, Wirth brings a wealth of experience accelerating growth at mid-stage technology, media, and analytics companies. Most recently, Wirth ran sales at several SaaS companies including Overtone, a social media analytics solution, and PopularMedia, a viral marketing optimization platform. Previously, Wirth served as Vice President of Sales at web analytics leader Coremetrics, where he oversaw revenue growth from $4 to $45 million and helped increase customers from 100 to over 1,000 over a four year period.
“This is an exciting time for Marin Software,” said Russell Wirth, VP of North American Sales for Marin Software. “With complexity and competition on the rise in paid search advertising, marketers need tools like Marin to help maximize insight and efficiency in their most important marketing channel. I am thrilled to join a team of such committed and experienced professionals and look forward to working with our clients and prospects to drive continued momentum and growth for Marin.”
Matt Lawson has been promoted to the position of Vice President of Marketing. In his new role, Lawson will be responsible for Marin Software’s worldwide branding, demand generation, and product marketing. Lawson joined Marin as Director of Marketing in 2009, and has over a decade of digital and enterprise marketing experience. Prior to joining Marin, Lawson ran marketing and business development for Spock Networks, a leading people search engine. Lawson also held marketing and product leadership positions at Coremetrics, a leader in web analytics, where he built the company’s paid search applications business from the ground up. Previously, Matt worked in both marketing and business development at Siebel Systems and Accenture.
Sirous Wadia joined Marin Software in 2008 as Director of Client Services. In his new role as Vice President of Accounts, Wadia oversees the Account Management and Client Services teams responsible for overall client adoption and satisfaction with Marin. During his two year tenure at Marin he has contributed to the company’s industry leading retention rate, which today exceeds 95%. Wadia brings to Marin extensive global marketing and sales expertise, most recently from VMWare, one of the fastest-growing software companies in history, where he managed strategic sales programs and training for enterprise-class global sales. Previously, Wadia was a Global Partner Development Manager for Sun Microsystems, where he was a three-time recipient of Sun’s top performance award.
“Marin Software has grown rapidly since our inception in 2006, and we owe our number-one position in the paid search application market to our stellar team,” said Christopher Lien, CEO of Marin Software. “Together as a company we have driven global uptake of our flagship product, Marin Search Marketer, which is now used by agencies and advertisers to manage more than $1 billion in paid search spend annually. We are pleased to welcome Russell, Matt, and Sirous to the executive team and we are confident that together we will continue to build Marin’s momentum as the worldwide leader in paid search.”
About Marin Software:
Marin Software is the leading provider of enterprise-class paid search marketing applications worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of large scale advertisers and agencies, saving time and improving financial performance. Marin Software has more than 200 customers and its technology is used globally to manage more than $1 billion of annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, and Reply.
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