Assimilate Technology Releases Visual FIX 1.6, Updates Pricing

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Assimilate Technology, Inc. announced today the latest release of Visual FIX, a productivity system for developers of electronic trading applications. The company also introduced a new subscription pricing model which allows firms to license Visual FIX without incurring significant up front costs.

Assimilate Technology Inc. announced today the latest release of Visual FIX, a productivity system for developers of electronic trading applications. Built on the .NET/C# platform, The Visual FIX system is an integrated development environment that is designed to help firms reduce costs and decrease time to market in the development and testing of FIX-based electronic trading applications. The system provides an intuitive and highly-extensible environment that is suited for programmers and non-programmers alike, allowing firms to unify their development, QA, and connectivity personnel on a single platform for developing and testing FIX protocol applications.

This latest release of Visual FIX provides enhanced support for event processing, with enhancements being made to the system's workflow editor and plug-in interfaces for user-defined event processing components. New workflow containers allow end users to encapsulate complex workflows within reusable components, and enhanced scripting capabilities allow users to quickly create custom message processing components from directly within the Visual FIX environment.

Coinciding with this latest release, Assimilate Technology is also introducing a subscription pricing model which allows firms to acquire the Visual FIX system for a monthly subscription rate of $395 per desktop, including maintenance and support. "We're pleased to be able to offer this new subscription licensing model for Visual FIX," said CEO Russ Curry, "A Visual FIX subscription license is a great way for firms to acquire the industry's most advanced FIX productivity system, without incurring significant up front costs, and any subscription fees that are paid can be credited towards a perpetual or site license if a customer decides to switch licensing models later on."

In addition to providing the basic testing and simulation capabilities found in contemporary FIX testing products, the Visual FIX system's intuitive and highly-extensible visual environment provides firms with an unprecedented degree of freedom to develop unique applications by incorporating their own .NET components directly into the platform. "We've been surprised at the creative uses our customers have found for Visual FIX," said Curry, "from hosting custom algorithms within the system, to developing EMS and OMS oriented components, our customers are discovering that Visual FIX represents an entirely new class of technology in the FIX productivity space."

Firms that are interested in evaluating the Visual FIX system are invited to visit Assimilate Technology's website at for more information.

Founded in 2008, Assimilate Technology Inc. specializes in the development of software solutions that help financial firms improve the efficiency of their electronic trading operations.


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Russell Curry
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