Commercial Van Livery Tricks Of The Trade, How Your Attention Is Kept

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A recent study has shown that on the average working day, company vehicles could be seen by over 16,000 people.

Your van could be seen by over 16,000 people.

For commercial van owners, advertising plays a big part in day to day life, without promoting their trade then their business would exist. Your van is in theory a mobile advertising hoarding so making your commercial vehicle stand out from the rest is a must.

Van signs and livery are an active way of advertising, not only will they make your van instantly recognisable; it is often cheaper and in many ways a more effective marketing tool. People looking for a particular profession are more likely to trust a business whose eye catching van they have seen driving around their area rather than a trawling through the business directories coming across nondescript lists.

The trick companies are using to maximise visibility is to keep it simple whilst making an impact. They do not put too much information on their vans or people will miss the key parts as you drive past them.

The study showed that a number of key buzz words are being used to attract people’s attention and the most important of all is to make sure the contact information is highly visible. There is no point in branding your van if people do not know how to contacting you!

Sign writers often tend to offer two options when you are thinking about brightening up your commercial van to attract maximum attention.

The first is direct application of your chosen design onto the vehicle which is great if you own your van outright and know that you are planning on keeping it for a while.

The second option which is being applied is a little more cunning, magnetic signs which can be moved around the vehicle and from vehicle to vehicle mean the van owner can tailor the look of the van day to day, this technique of giving the van a regular fresh look can keep the public’s attention as it no longer stays as a 'familiar sight'. The public often block out regular sightings of objects and only focus on the new objects in their daily routines.

Another reason companies are livery on their commercial vehicles is that they stand to receive a reduction on van insurance premiums. Many cheap van insurance companies will offer a discount if your van has livery as it is believed that these vehicles are safer on the road as the drivers are more likely to drive sensibly, resulting in fewer accidents.

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Andrew French

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