There are several key strategies that aesthetic medicine practice owners should be using as they look to generate more business, particularly in what has been a soft market over the past two years.
Pittsburgh, PA (PRWEB) July 29, 2010 —
MD Communications, Inc., the leader in delivering marketing excellence that builds multi-million-dollar cosmetic medical practices, and partner WordWrite Communications, a specialist in medical public relations, are sharing the secrets to building aesthetic medical practices with effective marketing, PR and social media.
MD Communications is hosting a Sunday, Sept. 12 seminar at the Crowne Plaza in Pittsburgh that will teach aesthetic medicine practitioners how to develop more business through traditional and new marketing and public relations channels.
Presenters include Jerry Brandy, president, MD Communications, Vanessa Capozzi, vice president of interactive marketing, MD Communications, and Paul Furiga, president and CEO, WordWrite Communications.
Brandy will discuss the importance of a targeted marketing strategy that includes branded, niche products to differentiate aesthetic medicine practices from competitors. He will outline MD's unique approach to helping practices differentiate themselves. This includes the QuickLift® Cooperative Marketing Program, which helps practices quickly grow market share and build facial aesthetic business in today’s environment. The QuickLift is a revolutionary procedure that tightens skin in the lower portion of the face and neck in a minimally invasive way. The technique, developed by renowned cosmetic surgeon Dominic Brandy, MD, delivers impressive results similar to a traditional lower facelift with a lower likelihood of complications and a quicker recovery.
“There are several key strategies that aesthetic medicine practice owners should be using as they look to generate more business, particularly in what has been a soft market over the past two years,” said Brandy. “Understanding the business climate and implementing a well thought out personalized strategic plan are two strategies that we’ll explore, along with a discussion of what’s on the horizon for 2011.”
The seminar will also feature a discussion about the exploding opportunities available to practitioners who know how to market cosmetic surgery practices on the Internet.
“The Internet has become an invaluable marketing tool for cosmetic and plastic surgeons. Ensuring your practice can be found easily on the Internet by those looking for a doctor or procdure is critical in today’s online world, and there are many strategies you can leverage to be sure you’re working toward optimal search engine placement,” said MD's Vanessa Capozzi, a renowned expert with over ten years of experience with interactive technologies. “One newly emerging way for aesthetic practices to bolster their online presence and get prospective patients talking with and about them is through social media, including blogs, Twitter and Facebook, to name a few. Social media is essential to grow your practice and enable you to have dialogue with potential patients.”
WordWrite's Furiga will discuss the power of storytelling in creating public relations results that generate awareness and deliver new opportunities for aesthetic medicine practices.
“From press releases, to media relations, to proactive management of your online reputation, public relations can help aesthetic medicine practice owners better engage patients and position their firms as the ‘face’ of cosmetic health in their communities,” Furiga said.
Over its history, MD Communications has created success for physician clients in dozens of major markets, delivering excellence through conventional media including TV and print, as well as social media marketing. MDC's work has helped gain its physician clients visibility, credibility, and differentiation that has helped grow practices.
Throughout its history, WordWrite Communications has worked with numerous health care clients to help them proactively tell their great, untold stories to the audiences who most need to hear them. WordWrite is also a leader in leveraging traditional and social media to help its clients manage their reputations through issues and crisis management.
For more information on the seminar or to register, visit http://www.quickliftmd.com/lounge/liveworkshop.cfm or call Lori Potts at 800.344.1151. Attendance is limited to 10 doctors.
About MD Communications, Inc.
MD Communications, Inc. specializes in the business of beauty, providing aesthetic medical providers with a single, experienced source for effective, efficient and ethical medical marketing results both online and off-line. MDC achieves maximum benefit for its physician clients by tracking lead conversions and verifying the return on investment as it approaches each client's project with careful planning. Working with an informed understanding of its clients’ markets, competition, and goals, MDC develops marketing plans to ensure success, monitoring every aspect of a marketing plan's performance. MDC leverages 25 years of experience to analyze and interpret metrics that guide its clients’ businesses toward maximum effectiveness and optimal investment return. The MDC portfolio includes cosmetic surgery practices, QuickLift™ MD, Medical Spa and SmartLipo™ clients. For more information, visit http://www.mdcommunicationsinc.com/ or http://quickliftmd.com/lounge.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to see, hear and experience them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr