For many McKinney area residents, the true challenge is how to prevent tragedy during the triple digit temperatures we face.
Mckinney, TX (PRWEB) July 27, 2010
Chris Godwin, Owner at Nissan of McKinney and McKinney Buick GMC http://mckinneybuickgmc.com/index.htm has begun living on the roof of his dealership. This week Chris will be living, working and broadcasting live via Webcam from the rooftop at 3800 S. HWY 75 - 24 hours a day for until at least Saturday night. On Monday, despite a thunderstorm Chris remained on the roof as planned. He’s not coming down! And he’ll be using the power of the Internet and the dealership’s considerable Web presence to help educate McKinney-area residents on the dangers inherent in the hot summer months.
Initially conceived by Chris to support a sales challenge he made to his staff at both stores, the dangers posed by this environment quickly took center stage. Event planners took precautionary measures to insure his health. But Godwin also saw the potential to work with McKinney and local community organizations to get the word out about extreme heat and how to prevent its sometimes disastrous consequences.
“Sure, this started out as a challenge to motivate my staff,” Godwin concedes, “but as long as I’m stuck on the roof, I’d like to do some good while we are trying to do well. For many McKinney area residents, the true challenge is how to prevent tragedy during the triple digit temperatures we face. And for some, that reality even includes how to pay for the large utility bills that come with the Texas heat.”
“Every year, more people die in the US from extreme heat exposure than from hurricanes, lightening, tornadoes, floods and earthquakes combined,” Godwin notes. “If we can bring attention to serious issues, have a little fun and do a little business at the same time, it’s a win-win for everybody.”
Representatives from several McKinney partner organizations will brave the temperatures on the roof this week to speak to the live audience about subjects ranging from heat stroke and skin cancer prevention to pool safety to the perils of leaving pets and children in automobiles in the Texas heat. And every day at 3pm Chris will host local youth sports teams for “The Daily Douse”. They will be throwing water balloons up to the roof to cool Chris down.