Sony Ericsson Extends YouTube Battle Fingers Contest

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Sony Ericsson has announced the extension of its user generated content contest, Battle Fingers, on the Sony Ericsson YouTube channel.

Sony Ericsson has announced the extension of its user generated content contest, Battle Fingers, on the Sony Ericsson YouTube channel.

The Battle Fingers contest celebrates the recent campaign for the Sony Ericsson Xperia™ X10 mini, which illustrates the easy to use touch screen user interface, optimised for the smallest ever Android platform phone through the form of finger dancing on the touch screen. The 360° campaign broadcast through TV Commercials, print, outdoor and digital initiatives encouraged entrants to submit their very own videos for the chance to win either the opportunity to be in a music video for The Breakadelics.

The competition launched officially on the 28th of June, and users will now be able to submit their video entries up until the 2nd of August. All users need to do to find out more is head to the Sony Ericsson channel on YouTube for more instructions.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "The Battle Fingers competition is our latest project to enable our fan base to engage with Sony Ericsson through social media. Sony Ericsson is keen to maintain a strong relationship with its fans, as can be seen through our presences on social networks such as the Sony Ericsson Facebook page."

The contest is another in a long line of Sony Ericsson's social media-based competitions, as can be seen with those often highlighted on the Sony Ericsson Twitter and Facebook pages. Offering a wide range of prizes from handsets to once in a lifetime experiences and trips away, the competitions have been a big hit across the various online communities.

Xperia™ brings consumers the best communication and entertainment experiences, delivered in a collection of smartphones and designed with each individual's entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit sonyericsson.com.

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