Marketing Disease Prevention In America Newsletter Launched

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DTC Perspectives, Inc. launched its latest publication, the Marketing Disease Prevention in America (MDPA) Newsletter (MDPA Minute) to accompany the MDPA Conference, October 19-21, 2010, in Atlanta, Georgia.

DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing, today announced a new e-publication targeting health marketers and their media/supplier partners, who specialize in the areas of obesity prevention and obesity-related diseases. The MDPA Minute is designed to provide succinct information on the critical news and trends that drive the fast-growing marketplace and is focused on addressing the rampant American obesity epidemic.

The MDPA Minute is designed to help health marketers better understand the issues and initiatives that are at the heart of “prevention-style marketing;” a style of marketing that is becoming central to the efforts of a wide array of companies, from packaged-goods makers and fast-food restaurants to drug/OTC manufacturers and weight-control product marketers. The content will address the opportunities and challenges that marketers face in achieving product and brand success in what is becoming a highly competitive marketplace. In addition, the MDPA Minute will address how marketers should prepare for what most experts agree is the next big thing in health care: prevention marketing. The MDPA Minute will be distributed on a bi-weekly schedule through the summer of 2010 and will then move to a weekly cycle starting in September.

The MDPA Minute will serve as an introduction to the content-rich inaugural
Marketing Disease Prevention in America (MDPA) Conference – hosted by DTC Perspectives, Inc., Oct. 19-21, 2010 in Atlanta, Georgia.

MDPA Conference is designed to bring together a wide spectrum of industries and organizations to discuss the numerous preventable health issues currently facing Americans. The goal of the first annual MDPA National Conference is to unite the top minds from the pharmaceutical, over-the-counter, medical device, and diet and exercise industries together with established academics, non-profit organizations, and government agencies to discuss and determine the most ethical and effective practices in marketing disease prevention.

Keynote speakers scheduled for the first annual MDPA Conference include Dr. David Kessler, pediatrician and former Commissioner of the Food and Drug Administration (FDA), Congressman Tom Price, orthopedic surgeon and current House Representative of Georgia’s 6th District, as well as Donald Hensrud, M.D., M.P.H., Chair, Division of Preventive Medicine at Mayo Clinic and Medical Editor-in-Chief of The Mayo Clinic Diet.

For more information on the MDPA National Conference, please visit us online at or call Scott Ehrlich at (770) 559-0702.

DTC Perspectives Inc. is a conference, training and publishing company specializing in the analysis and improvement of direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing. As our name implies, DTC Perspectives is not a pharmaceutical advocacy company, but a fair and balanced forum which welcomes all perspectives of the healthcare marketing debate. We are in the business of providing vital information and comprehensive analysis to top industry professionals and service suppliers engaged in all aspects of general healthcare consumer marketing through the industry wide distribution of our Healthcare Marketing Publications well as attendance at our highly respected Conference Series.


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Todd Lawhorne
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