Arctic Heat Cooling Vests Keeping Elite Athletes Cool this Summer

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From the mountains to the sea, and from the East Coast to the West Coast and beyond, Arctic Heat has been keeping our Elite Athletes cool during the hot and humid mid-Summer heat. Elite athletes in Triathlon, Ultramarathon, Basketball, Mountain Biking and Ironman Triathlon have all been using the ice cool vest to Cool Down and Fire Up.

From the mountains to the sea, and from the East Coast to the West Coast and beyond, Arctic Heat has been keeping our Elite Athletes cool during the hot and humid 2010 mid-Summer heat. Elite athletes in Triathlon, Ultramarathon, Basketball, Mountain Biking and Ironman Triathlon have all been using the ice cool vest to Cool Down and Fire Up.

High up in the Colorado Alps where the high altitude and the intensity of the sun made for some very challenging racing the Giant Factory Downhill Mountain Bike team were keeping their cool at the US Mountain Bike National Championships courtesy of Arctic Heat. "The vests are rad, it really helped keep me cool before the race" reported Kelli Emmett who won the Super D National Championship. "In these conditions it is really important to keep core temperature stable during warm-up and to minimise heat-related stress in the athletes - so that they can perform at their best in the races”, said Giant team therapist Felice Beitzel. The riders wore the vests for 30-60 minutes during warm-up and removed them on the start line. “I was really impressed with the vests as they were very easy to handle and definitely helped maintain rider comfort during their warm-up. I am really excited to keep using the vests in future races!" Giant team riders Adam Craig, Carl Deck, Kelli Emmitt and Ethan Gilmour used the cooling vests to pre-cool before the race, and then for post race recovery.

Out in Hawaii, Ironman Triathlon World Champion Craig “Crowie” Alexander, and Xterra World champion Julie Dibens are using the Arctic Heat cooling vests to assist with their training efforts in preparation for their upcoming titles. “These Arctic Heat ice vests work very well” says Crowie.

Over in California, runner Connie Gardner raced for 135 miles through Death Valley in the Badwater Ulltramarathon where temperatures exceeded 130F. Connie used the Arctic Heat ice vest to pre-cool before the race, and then to cool down quickly during her brief stops to change shoes. Connie crossed the line as the 2nd placed female runner, and an incredible 9th overall.

Down in hot and humid Florida Triathlete Derek Oskutis has been using the cooling vest to help him to train harder on the bike, cool down during sets at the local pool, and also precool for shorter fun runs. “It has become a vital part of my training, especially since the heat index down here is going above 105,” says Derek.

While back on the East Coast, New Jersey, professional basketball player Michael Wright has been using his cooling vest to stay cool before doing hot yoga or reduce sweating during outdoor shooting sessions. Michael undertakes a gruelling Summer preseason training program in preparation for his upcoming season in Europe and the cooling vest allows him to train harder, and sweat less.

“We have been really excited to have these elite athletes using our cooling vest to improve their performances over this hot summer period” said Dean Sainsbury, from Arctic Heat USA.

The ice cold vests sold by Arctic Heat USA allows athletes to train harder for longer, thus gaining an edge over the competition. Sports science has shown that by pre-cooling the body the effects of overheating can be delayed, thus providing a significant gain in performance.The Arctic Heat cooling vest have also been worn by athletes in the Olympics, the Tour de France, Formula One Grand Prix, NASCAR and World Cup Soccer.

The lightweight Arctic Heat Cooling vest works using a two stage cooling process. The vests contain a gel-like substance that can be frozen or chilled, and will maintain that temperature for up to 2 hours. The Arctic Heat body cooling vest which is suitable for industrial, medical and sporting applications retails for $189.95

Visit http://www.arcticheatusa.com or http://www.facebook.com/ArcticHeatUSA for more information.

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DEAN SAINSBURY
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