Mongoose Metrics Call Tracking Improves ROI for Outdoor Media, Print Advertising and Broadcast Media

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“Call Tracking for Offline Traditional Advertising” White Paper Free Download Explains How to Determine Which Media Outlets Make the Phone Ring

Mongoose Metrics, an enterprise-level call tracking solutions provider, today released a comprehensive, white paper titled, “Call Tracking for Offline Traditional Advertising” to help marketers in print, broadcast and outdoor media understand how call tracking reveals which advertising sources generate the most phone calls. A recent LinkedIn survey confirms: However much online advertising is spreading, offline advertising remains critical for most businesses. The free PDF download of “Call Tracking for Offline Traditional Advertising” is available at http://www.mongoosemetrics.com/mm_whitepaper_offline_advertising.php.

The white paper helps media buyers across all industries understand which of their traditional advertising methods are generating results. The paper provides a summary of how call tracking works, best practices for success as well as examples of how marketing executives use call tracking to determine which advertisements drive sales and which methods merely bring in browsers. Readers will also learn how call tracking data can guide their marketing spending for maximum return-on-investment.

“For a nominal fee every month, a company should be able to increase the ROI of their marketing advertising by 20 to 30 percent” says Mongoose Metrics chief executive officer, Bradley E. Reynolds. He adds, “You’re going to be able to decrease your spend a bit, and spend better on things that convert higher. It’s a pretty small investment to get a huge return that can transform your business.”

Download the free pdf white paper “Cal Tracking for Offline Traditional Advertising” at
http://www.mongoosemetrics.com/mm_whitepaper_offline_advertising.php.

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, Mongoose launched Conversation Conversion Dynamics (CCD), a patent-pending speech recognition solution to determine real-time sales ROI. Also in 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  •     Do my Web marketing campaigns generate phone calls?
  •     Do these phone calls generate revenue?
  •     Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  •     Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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