Preview to 2010 Census and American Socioeconomic Diversity Revealed

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Information available immediately through Geoscape’s American Marketscape DataStream™ Executive Summary Report

Geoscape’s AMDS provides actionable data by diverse consumer types, such as Spanish speaking Latinos in upper income strata and those who spend far above average on food and beverages

Business professionals, eager to see what the U.S. Census Bureau publishes about the diversity and growth of the American population, may not need to wait for the release of this decennial report. Geoscape®, a market intelligence firm based in Miami, produces a detailed information resource that enhances and updates Census data then deepens it with a myriad of metrics on the diverse American consumer. The American Marketscape DataStream™ (AMDS): 2010 Series provides current year and 5-year forecasts on over 1,500 data elements. A companion resource called Consumer Spending Dynamix™ estimates spending potential for households by race and ethnicity and across over 300 hundred product categories. Both information resources are available from the national level to micro-mapping detail such as ZIP codes and block groups. The applications for this data are endless and include strategy development, forecasting, retail distribution and media planning.

“Geoscape’s AMDS provides actionable data by diverse consumer types, such as Spanish speaking Latinos in upper income strata and those who spend far above average on food and beverages,” claims Marco Yañez of Allied Beverage Group. The Geoscape® data is available in various forms including the Executive Summary report, which can be downloaded at no charge from the Geoscape® website. Those interested in an interactive online intelligence system can subscribe to the company’s FREEmium Edition for a complimentary introduction period.

According to César M Melgoza, Founder & CEO of Geoscape®, “The AMDS was built by a team of specialized demographers, statistical modelers & database programmers in a perennial effort to stay at the cutting-edge of research. We use many advanced data synthesis techniques to reveal cultural segments missed by the Census, resulting in an in-depth representation of America’s diverse cultures and business opportunities in ways that make the information actionable.”

Some of the key insights of the AMDS: 2010 Series Executive Summary report include the following:

  •     Hispanics contributed 52 percent of America’s population growth between 2000 and 2010 and with the addition of Asians and African Americans nearly 80 percent.
  •     There are approximately 50 million steady Hispanic U.S. residents, including those with a tenuous legal status.
  •     North Carolina’s Hispanic population is burgeoning with growth in Charlotte and Raleigh-Durham exceeding two-thousand and one-thousand percent, respectively, between 1990 and 2015.
  •     In 2010, there are 318 counties in the U.S. where White Non-Hispanics are the minority—many of these counties are among the most populous in the nation.
  •     Hispanics and Asians together form about 15 percent of American households but will contribute 67 percent of consumer spending growth between 2009 and 2010.

Geoscape’s geo-demographic resource provides immediate access to a plethora of valuable data points that businesses can put into action immediately instead of awaiting the publication of the decennial Census. The AMDS: 2010 Series Executive Summary report is available now at

About Geoscape

Geoscape® provides actionable intelligence fueled by unique data, technology and experience. The online Geoscape® Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that help companies gain significant business advantages. Geoscape® is a privately held company owned by Goldman Sachs, Inc. and César M Melgoza, Founder & CEO, and is headquartered in Miami, Florida.

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Alaina Smith or Arisley Juarez at 1-888-211-9353;


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