Our goal is to provide best in class technology and service to our clientele. Meeting and exceeding Google’s high standards for the preferred pricing program speaks to the nature of our approach to this business.
San Francisco, CA (PRWEB) July 29, 2010
eSearchVision, the leading worldwide paid search management software developer and consultancy house, announced its acceptance into Google’s Preferred AdWords API program. Program participation allows users of eSearchVision’s V5 paid search application to operate without incurring AdWords API fees.
Previously, all 3rd party paid search applications using APIs to communicate with AdWords were subject to fees. These fees, which can add up to thousands of dollars per month and are typically passed onto the advertiser, are one more cost that advertisers need to justify when deciding whether or not to use a 3rd party application. The elimination of these fees presents a direct savings to advertisers, making the use of advanced tools such as eSV 5 even more affordable and profitable.
“Our goal is to provide best in class technology and service to our clientele,” said Marc Wendling, eSearchVision’s Managing Director. “Meeting and exceeding Google’s high standards for the preferred pricing program speaks to the nature of our approach to this business: transparency and return on investment. Our clients come to us to drive efficiencies and passing this savings onto our customers is just one more thing we can do to help.”
eSearchVision has always worked on minimizing the API fees for advertisers with tight budget constraints. With no API fees from now on, search marketers can use the sophisticated tools in eSV 5 such as the recently launched Data Feed, which completely automates PPC campaign(s) from adgroup, keyword, and creative updates, to bid management strategy changes – with zero operational costs. On the bid management side, eSV’s proprietary keyword level day-parting solution – which automatically updates search engine bids based on hourly conversion rates relative to normalized daily conversion rates – can also be used with zero operational cost. These features are two among a suite of advanced solutions designed for efficiency.
eSearchVision is the leading worldwide paid search management software developer and consultancy house with offices in San Francisco, Ann Arbor, New York, Paris, London, Munch, and Madrid. eSV employs over 120 SEM experts who speak more than 20 languages and manage over half a billion dollars a year of SEM spend.
231 Sansome street
San Francisco, CA
# # #