Paradigm Sample's MobilePulse Travel & Hospitality Study Finds 70% of Smartphone Owners Use Their phone for Air, Car or Hotel Travel Services

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Paradigm Sample™ today announced the findings from its MobilePulse™ Travel Study, a mobile study of Smartphone users conducted June 2010. Paradigm Sample™ is driving innovation with their MobilePulse™ offering, a real-time data collection capability.

Paradigm Sample™ today announced the findings from its MobilePulse™ Travel Study, a mobile study of Smartphone users conducted June 2010. Paradigm Sample™ is driving innovation with their MobilePulse™ offering, a real-time data collection capability.

The study focused on understanding how consumers use their Smartphone for travel. Specifically the study found that consumers who fall into higher income ($75,000 and above) and higher education (college graduate or above) segments desired the availability of Air focused Smartphone applications (eg Continental Airlines or Southwest application) while others preferred general travel related applications (eg Orbitz or Expedia). When asked about what specifically they wanted to use Air applications for higher income travelers presented a business traveler profile preferring Flight Status, Check-in, Boarding Pass and Seat Assignments while others preferred Flight Status and Air Fare Searching, a person more in line with leisure travel. Interestingly, iPhone users wanted to use their phone more broadly than other phones preferring both Air and General Travel Services.

The MobilePulse™ Travel Study is another example of Paradigm Sample™’s continued focus towards innovative frontiers around data collection. Especially interesting was that although a number of these capabilities exist and are provided by Airlines, respondents talked more about their desire for these capabilities versus their current usage of them. While the results of the study show that there is an appetite to consume Travel Services on the Smartphone it also showed that there is an opportunity to build awareness among consumers and professionals of what already exists out there.

About MobilePulse

With MobilePulse™ Paradigm Sample™ is able to quickly and accurately gain insight into Consumers and Professionals on a particular topic area whether they poll their own mobile panel or individuals before-after a flight segment, an event or a retail location. MobilePulse™ is a great complement to the in-depth research provided by Paradigm Sample’s full-service market research partners.

About Paradigm Sample™, Inc.

Paradigm Sample™, an innovative global sample company, uses a consultative approach with clients to meet their end-to-end sample needs. They specialize in hard-to-reach audiences and are experienced in online and mobile panels. They represent an exclusive panel (North America, Europe, and Asia), and provide even broader access through a global network of over 260 sample partners. They are driving mobile panel development and data collection innovation with MobilePulse™, their real-time data collection capability. Paradigm Sample™ has sustained double-digit quarter over quarter growth since its inception in early 2009.

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Cyrus Deyhimi