Triton Digital Media Ramps Up Social Media Presence with Janrain Engage

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Radio Stations Look to Janrain to Elevate Social Media Efforts on Their Web Sites.

Janrain, Inc., (http://www.janrain.com) provider of the leading user management platform for the social web, and Triton Digital Media (http://www.tritondigitalmedia.com), provider of digital applications, services and content to the broadcast industry, today announced that Triton Digital will be integrating Janrain’s Engage service into their technology platform as well as becoming an authorized reseller of Janrain Engage. Triton Digital currently supports more than 6,000 radio station affiliates across the country. As social media is becoming increasingly important to the radio sector, Triton Digital plans to integrate Janrain Engage’s authentication and social publishing capabilities into the Loyalty Program of its technology platform that also includes a CMS, ad serving, and e-commerce components.

“Our ability to quickly authenticate users and allow them to share activities and content from a client website back to their social graph has made Janrain Engage a natural fit for all types of media companies,” said Brian Kissel, CEO of Janrain. “Radio stations are no exception. People want to be able to share comments or events from a station’s website with their friends and our partnership with Triton Digital means we’re now enabling that for millions of listeners nationwide.”

With Janrain Engage, Triton Digital’s radio affiliates will be able to connect their website to the social networks and makes it easy for users to login with an existing identity profile from social networks or identity providers including Facebook, Twitter, Google and Yahoo, to speed up online registration. Users can then interact with friends and publish activity data back to their social networks.

“Social media is the tie that binds. Today’s radio needs a tool that very elegantly enables dialog between stations and listeners. Janrain Engage does that as well as fostering conversation amongst listeners with the station as the catalyst. We feel it’s a home run,” said Triton COO Mike Agovino. “This partnership extends our existing technology platform and will help us to enhance our offering for thousands of radio stations across the country, allowing them to get in the middle of the conversation, increasing their conversion rates while also getting more valuable user data into their systems. This is a crucial first step with others to follow.”

About Janrain
Janrain helps organizations succeed on the social web with its user management platform. A key component of the platform is Janrain Engage, an enterprise-class, software as a service (SaaS) solution to enable a website to expedite the registration and login processes with a user’s third party account, import user profile information and address books, and make it easy for a user to publish website activity back to multiple social networks. Companies enjoy higher registration rates, increased brand awareness and qualified referral traffic. The end-user benefits from a faster login and a more customized online experience. Janrain Engage is the only solution to support 16 identity providers and social networks including, Facebook, Google, Twitter, and Yahoo! Janrain customers include industry leaders such as Universal Music Group, MTV, Kodak, NPR, Tribune Interactive, Fox News, and PayPal. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082, or visit http://www.janrain.com.

About Triton Media Group, LLC
Triton Media Group, LLC (http://www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (http://www.tritondigital.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (http://www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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Jenny Davis

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