My Baby Pajamas Reports Increased Revenues for First Half of 2010

Share Article

Scottsdale, Arizona based My Baby Pajamas reports revenue increases of 20% in the first half of 2010. Shopper habits in a down economy and simple, inexpensive marketing tactics are attributed.

Well rested babies are happy babies

"People may be cutting certain dispensable items from their budgets as the economy struggles forward, but they are still spending money," according to Levine.

Past News Releases

RSS

Linda Levine, President of My Baby Pajamas, announces a twenty percent increase in revenue for the first half of 2010 (Jan – Jun) compared to the same period in 2009. The e-commerce business sells high quality pajamas and affordable sleepwear for the entire family.

"People may be cutting certain dispensable items from their budgets as the economy struggles forward, but they are still spending money," according to Levine.

"The biggest differences we see at My Baby Pajamas are people shopping in a more discriminating fashion. Affordability, while still important, is secondary to higher quality, more durable products that simply provide a longer useful lifespan; particularly for heavy use items like baby sleepers and footed pajamas."

Established in 2007, My Baby Pajamas has experienced steady growth right through the heart of the recession. That speaks well for the quality of products and customer service provided by the company in this very competitive market. It is also not accidental.

My Baby Pajamas launched an across-the-board social media marketing effort to reach their customer base on myriad levels. They may be found on Twitter and Facebook to name a few. A free newsletter keeps their customer base informed of new products and special offers.

In February 2010, My Baby Pajamas launched a new website; user-friendly, easily navigated and searched. It seems to be paying dividends.

"Spending money on our website, search engine optimization and social marketing campaigns has really paid off with a remarkable return on investment. Most of the tactics we utilize cost little, if anything, to employ. It has made our business stand out from competitors and is easier to find," according to Levine.

My Baby Pajamas offers one of the largest selections of affordable, high quality sleepwear available online. Their inventory runs deep in variety of color, style and brand name offerings.

About the Company: My Baby Pajamas offers an extensive selection of sleepwear across all age groups: infants to toddlers to adolescents/teens to adults – baby sleeper, footed pajamas, boy's pajamas, girl's pajamas, women's pajamas and nightgowns.

Learn more at: My Baby Pajamas or visit the Sleep Tight Blog. To arrange an interview with Linda call: 480-330-6380

My Baby Pajamas
Linda Levine
11259 E. Via Linda, Suite #100, PMB#953
Scottsdale, AZ 85259
Phone: 480-330-6380
Fax: 480-247-6946

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Linda Levine
Visit website