Behind The Scenes with Madonna’s “Material Girl,” Taylor Momsen - Material Girl Launch August 3rd

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Actress and Musician Taylor Momsen Revealed as the Celebrity Muse Chosen by Madonna and Her Daughter Lola For Their Material Girl Clothing Line, Available Exclusively at Macy’s Beginning August 3rd. Behind-the-Scenes Video and Photos are Available Via Download on July 28 at http://www.magicbulletmedia.com/MNR/TaylorMomsenMaterialGirl

Actress, musician and “Gossip Girl” star, Taylor Momsen, was recently revealed as the celebrity muse chosen by Madonna and her daughter Lola for their Material Girl clothing line, which will be available exclusively at Macy’s beginning August 3rd.

Taylor stated, “I’m psyched to be the face of Material Girl! For one, its Madonna so you know it’s gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such a great sense of style, each brought their personal touch.” Momsen added, “A Material Girl can be anyone you want, it’s all about making the style your own, that’s what is cool about it.”

The collection will launch exclusively in 200 Macy’s stores across the country and on http://www.macys.com on August 3rd for the back-to-school season. A national advertising campaign will appear in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen, Nylon and Cosmopolitan, be heavily integrated online and appear in cinemas throughout the summer.

The fall campaign, shot on the streets of Brooklyn, NY by famed photographer, Tom Munro, follows the highly successful teaser campaign, asking the question, “Who’s that girl?”

To celebrate the launch on August 3rd, Taylor will perform at Macy’s Herald Square in New York City. Lucky consumers and fans will be able to watch the acoustic performance in the junior department on the 4th floor, plus take photos with Taylor from 5-7pm.

Lola blogs frequently about her experiences on the fashion blog “Material World.” Visit http://blog.materialgirlcollection.com to read Lola’s entries.

Macy’s stores across the country will host Madonna-esque in-store events to engage loyal fans and fashionistas nationwide on August 3rd

B-ROLL: Behind-the-Scenes Photo Shoot Footage of Taylor Momsen with Madonna and Lola, Sizzle Video, Taylor Momsen Soundbites and Ad Images. Download video and photos at http://www.magicbulletmedia.com/MNR/TaylorMomsenMaterialGirl.

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Elana Gichon

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