Propell Partners with Biola University on e-Commerce Shops

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’On-Demand’ Technology Lets Biola Offer Expanded, Personalized Products to Campus Groups

"By creating an e-commerce store, we anticipate being able to reach out to a wider audience while offering a greater variety of items, all without taking on any physical inventory” -- Harry Edwards, Manager of the Biola Bookstore

Propell Corporation (OTCBB:PROP), founder of the “instant e-commerce” system for schools, musicians and the military, today announced a partnership with Biola University and the launch of the official online shops for custom Biola items on

Biola University, a private Christian university in Southern California, has been committed to biblically centered education, intentional spiritual development and vocational preparation for over 100 years. Now, it is also committed to bringing high quality, customizable apparel and gifts to students, alumni, families and friends through a partnership with Propell. “We were looking for ways to increase our sales without taking a big financial risk during these tough economic times. By creating an e-commerce store, we anticipate being able to reach out to a wider audience while offering a greater variety of items, all without taking on any physical inventory,” said Harry Edwards, Manager of the Biola Bookstore. “Working with Propell has been so easy and the products we now offer are high quality, fashionable and competitively priced. Our customers are enjoying their online shopping experience and the products available for purchase, “continued Brown.

“Biola was excited about targeting the under-served clubs, groups and organizations on campus, while also offering apparel and gifts for their core customers – students and alumni,” said Ed Bernstein, CEO and cofounder of Propell. “We believe Biola’s new shops let them offer products for every group – without any inventory costs, risk or overhead. Propell does all the work – including customer service, support, shipping and customer payments. Plus, all profits go directly back to Biola, so it’s a win-win for everyone.”

“Everything we offer is custom-made when an order comes in – so there’s no investment for the school, and a wide variety of products are available for each group. Hundreds of products featuring Biola groups can be purchased immediately, or personalized by the shopper to include their name, a motto or just about any text or graphics,” according to Bernstein. “They can even change the color of most items before purchasing. Everything we sell is made to order, so customers can get exactly what they want, and can add their own personal touch to every item.”

Biola and Propell worked together to create shops for all Biola constituencies. Currently, there are 4 shops available at Biola Logo, Athletics, Campus Life and Grad & Alum.

Propell Corporation's PropellShops service ( is a web-based e-commerce solution in which any partner – whether military organization, school, nonprofit, team or business – can quickly, and at virtually no cost, have a web store offering customized apparel and gifts featuring their brand, logo or other artwork. The shop can then be embedded in the organization's web site, or provided as a standalone site. Propell also partners with content owners, licensing content for shops that Propell manages on the licensor’s behalf. Propell does the rest – hosting the shop, making the products, shipping them to customers, and paying the partner a share of every sale. On June 21, 2010, Propell announced its execution of a definitive agreement to merge with DesignByHü of Irvine, Calif., a provider of “crowd-sourced” designer apparel, which will expand Propell’s capabilities and product offering.

Biola University is a private Christian university located in Southern California on the border of Los Angeles and Orange counties in the city of La Mirada. For over 100 years, Biola has remained committed to its biblical foundation, integrating biblical principles with every academic program. U.S. News & World Report recognizes Biola as a “National University,” which is considered the “major leagues” of higher education. In addition to its focus on intentional spiritual development and career preparation, Biola offers a unique academic environment where all faculty, staff and students are professing Christians. With over 145 academic programs in six schools, Biola offers degrees ranging from B.A. to Ph.D.

This news release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words “believe,” “anticipate,” “expect,” “intend,” “estimate,” and similar expressions. All statements in this document regarding the future outlook related to Propell Corporation are forward-looking statements, including, but not limited to statements regarding Biola’s ability to reach a wider audience and the ability to offer products to every group. Such statements are based on the current expectations, beliefs, estimates and projections of management and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, such as the partnership with Biola will not be as successful as anticipated, the partnership will not result in purchases from a wider audience and the new market we have targeted will not be interested in our service,. Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation’s operations, please refer to the Company’s Securities and Exchange Commission filings. Copies of this filing are available through the SEC website at All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

SOURCE: Propell Corporation

Propell Press Inquiries:
Nancy Murray
415.480.6860 x124


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Nancy Murray
Propell Corporation
415-480-6860 ext. 124
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