Hangout and We the Kings Announce Next Generation Fan Spaces

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Weekend Promotion Increases Fan Base by 6%

Hangout Industries and S-Curve Records announced the results of a strategic social media marketing initiative to create next generation fan spaces inside Hangout’s newest application on Facebook, Superstar City. The relationship has improved reach and engagement for the band We the Kings. The promotion, coinciding with the band’s tour on the Teggert Main Stage of Vans Warped Tour, provides compelling experiences for fans both on and offline.

"We have been thrilled with our ongoing collaboration with Superstar City. In just one weekend, Hangout increased our fan base on Facebook by 6%,” said Jennifer Grossbach, Senior Director at S-Curve Records. “The application has been a huge value-added service in our efforts to expand the exposure of our bands and the engagement of our fans.”

“Our integration with S-Curve Records and We the Kings has been mutually beneficial. With more than 300,000 Facebook fans and growing, the label was looking for a way to take fan involvement to the next level. Superstar City allows them to expand their reach, while providing a genuine and immersive experience that stays true to the band’s personal style,” said Pano Anthos, CEO at Hangout Industries. “The opportunity with We the Kings provides our users unique access to the band, further improving the social gaming experience.”

One of the key facets of the partnership is Hangout’s technology that converts any photo into a 3D space on Facebook in only a few minutes. Within these spaces, fans can interact with the band’s persona much more deeply by wearing the band’s clothing, meeting and chatting with new friends that are also fans, dancing to the band’s music and seamlessly buying the band’s music on iTunes.

About S-Curve Records
S-Curve Records – the label that launched the career of Joss Stone and brought the world such hits as “Stacy’s Mom” and “Who Let the Dogs Out” – was re-launched in 2007 as a full-service recording and music publishing company by founder and CEO, Steve Greenberg.

About We the Kings
Named for King Middle School (Bradenton, Florida) where they first made music together, the band – Travis Clark, Hunter Thomsen, Drew Thomsen and Danny Duncan – has grown into one of the most engaging and exciting acts on the pop-rock circuit. We the Kings was also just nominated for The Teen Choice Award in the category “Best Music Hookup” for their Top 40 radio hit “We’ll Be a Dream,” featuring Demi Lovato.

About Hangout Industries
Hangout Industries has been developing Superstar City for two years with the backing of world-class investors. With offices in Boston and Los Angeles, Hangout boasts an award-winning team of creative and technical talent from the likes of Disney and MIT. Hangout works with Metaverse Mod Squad to build a compelling community and is the only social game incorporating national brands and real world spaces for players to share with their friends.
To view the site, please visit: apps.facebook.com/fashioncity/?entry=world.

For more information, contact:
Carissa Pompei
Hangout Industries
(866) 642-7635

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Carissa Pompei