Sierra Trading Post Starts the Year Off Strong, Saves Customers $150 million

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Sierra Trading Post is pleased to announce a successful start to 2010, with a strong showing through Q2. Staying true to its official motto of “Save 35-70% Every Day,” Sierra Trading Post saved customers an average of 59% from Jan. 1 to June 30, with a net savings of $150 million. In the first two quarters of 2010, Sierra Trading Post attracted 204,000 new customers who are now shopping online, by phone and in the outlet stores.

“We’re right on track for customers to save even more in 2010 than they did in 2008 and 2009,” says Gary Imig, Executive Vice President for Sierra Trading Post. “It’s rewarding to be able to deliver on our promise of savings of 35-70% year after year.”

Sierra Trading Post, a multichannel retailer known for offering great deals on great brands, is pleased to announce a successful start to 2010, with a strong showing through Q2. Staying true to its official motto of “Save 35-70% Every Day,” Sierra Trading Post saved customers an average of 59% from Jan. 1 to June 30, with a net savings of $150 million.

“We’re right on track for customers to save even more in 2010 than they did in 2008 and 2009,” says Gary Imig, Executive Vice President for Sierra Trading Post. “It’s rewarding to be able to deliver on our promise of savings of 35-70% year after year.”

SierraTradingPost.com continues to be a revenue powerhouse for the Cheyenne-based retailer. Shopping SierraTradingPost.com is quick and easy because it loads 30% faster than top competitors. It’s also available 99.9% of the time. The website is on pace to see more traffic than last year, logging 25 million visitors and 301 million page views for the first half of the year. Based on the first two quarters of 2010, SierraTradingPost.com is ranked by Compete.com as the 1,454 most active website in the U.S.

“We’re always on the lookout for ways to improve the online shopping experience for our customers,” says Andy Newlin, Director of eCommerce for Sierra Trading Post. “We’re very close to a launching the fourth generation of our website, which will make it much easier for customers to find exactly what they’re looking for.”

New customer acquisition is on the rise as well. From Jan. 1 to June 30, Sierra Trading Post attracted 204,000 new customers who are now shopping online, by phone and in the outlet stores. This is due in large part to creative contests, referral incentives and consistently exceptional customer service. In addition, 983,000 orders have shipped from the Fulfillment Center in Cheyenne for the first two quarters. The state-of-the art Fulfillment Center typically processes an order within 24 hours of being placed online or through customer service.

“We feel confident that the second half of the year will be even more successful than the first two quarters,” says Imig. “Our buying team is working tirelessly to find the best product available, and we have many inventive initiatives planned for the holiday season.”

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers – selling outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody.

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Stephanie Merkle
Sierra Trading Post
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Prairie Smallwood

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