Loews Hotels Helps Kids “Adopt a Carrot” This August

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New seasonal kids’ menu promotes environmental awareness and healthy eating for younger guests of Loews

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Because they are so good, and so good for you, carrots are the perfect extension for children of Loews’ ‘Adopt-A-Farmer’ program. Through the special menu and the partnership with Burpee, our younger guests can enjoy a well-rounded, engaging experience that they can continue to enjoy at home.

Restaurants at Loews Hotels across the country will be celebrating healthy eating while promoting the importance of environmental awareness in a number of engaging ways through an “Adopt a Carrot” program for kids from August 16 – September 6, 2010.

Under Loews’ “Adopt-A-Farmer” program, an initiative supporting partnerships with area farmers, fishermen and independent purveyors, “Adopt a Carrot” is centered on an interactive menu that teaches younger restaurant-goers the importance of supporting farmers and saving the environment. In addition to healthy options featuring carrots – such as carrot muffins and carrot dippers – the colorful menu takes children on a journey through their surroundings and the impact they have on the planet. Fun facts and games incorporate recycling tips, energy-saving methods and other ways kids can help make a difference.

In partnership with Burpee, one of America’s oldest and most-trusted home garden companies, over 15,000 kids dining at 17 Loews Hotels in the U.S. from August 16 – September 6 will receive a complimentary package of carrot seeds with planting directions to bring the “Adopt a Carrot” experience home.

“Carrots are a tasty and incredibly healthy vegetable, rich in the antioxidant beta-carotene, fat-free, low in sodium and a good source of fiber,” said Ellen Burke Van Syke, Loews Hotels creative director of F&B. “Because they are so good, and so good for you, carrots are the perfect extension for children of Loews’ ‘Adopt-A-Farmer’ program. Through the special menu and the partnership with Burpee, our younger guests can enjoy a well-rounded, engaging experience that they can continue to enjoy at home.”

“Adopt a Carrot” menus are featured in one of every Loews Hotels restaurants around the country. The special children’s menus feature multiple entrée and dessert choices, along with a variety of drink options. Prices vary by location and offer is good while supplies last.

About Burpee Seed Company
W. Atlee Burpee & Co. was founded in 1876 and is based in Warminster, Pennsylvania. Today, Burpee is the largest, most progressive garden company in North America, offering seeds, garden plants and gardening supplies through the Burpee website at http://www.burpee.com, direct-mail catalogs, and via its 15,000 retail garden center customers throughout the country. The company leads the industry in vegetable and flower introductions, and is credited for introducing the world to numerous ornamental and edible breakthrough varieties. Burpee’s historic Fordhook Farm offers 8 specialty gardens containing more than 3,000 different species of unique ornamental and edible garden gems.

About Loews Hotels
Headquartered in New York City, Loews Hotels owns and/or operates 18 hotels and resorts in the U.S. and Canada, including the newest 414-room Loews Atlanta Hotel opened April 1, 2010. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check http://www.loewshotels.com.

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Contact:    

Molly Mesnard
Redpoint Marketing PR, Inc.    
(212) 229-0119
mesnard(at)redpointpr(dot)com

Emily Goldfischer
Loews Hotels
(212) 521-2833
egoldfischer(at)loewshotels(dot)com

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Molly Mesnard
Redpoint Marketing PR, Inc.
(212) 229-0119
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Emily Goldfischer
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